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New Personal Location Unit through Vickers
The BackTrack by Bushnell is the solution to one of the nation's greatest annoyances; trying to find your tent at a music festival, your car at a shopping mall or your hotel in a strange city. This unique new unit uses GPS technology in an easy-to-use, hand-held format.
Simply push one button to save the location of your tent, car or hotel, get on with your day and the Bushnell BackTrack will guide you back to that point with clear distance and direction instructions. With such wide appeal, the BackTrack is likely to be in the pockets, backpacks or handbags of thousands by the end of the year. A hard-hitting PR campaign encompassing newspapers, general interest and specialist magazines will raise awareness and drive sales to stockists.
The Bushnell BackTrack will retail at £49.99 and will be available in August. Retailers interested in taking stock of the first delivery are advised to contact distributor J J Vickers & Sons Ltd without delay on tel: 01634 201284 / email: info@jjvickers.co.uk.
