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Wilson pushes badminton with new appointment
Wilson Sports has appointed former Welsh International Steve Yates as its first Badminton Marketing Manager with the aim of establishing Wilson as the No.1 badminton brand in the UK.
Steve brings a wealth of experience with him in the sport. He previously represented Wales at a Senior International level and reached a Top 70 ranking. His past 15 years of marketing roles have seen him encompass trade marketing, sales, brand management and product development.
"Steve is a great addition to the team," said Jon Ballardie, Sales & Marketing Director for Wilson Racket Sports. "His knowledge of the badminton industry is second to none and his focus will undoubtedly help to establish Wilson as the No.1 brand for players at all levels of the game."
Wilson is launching a new range of badminton equipment for the coming season designed for players of all abilities. As the biggest racket sport manufacturer in the world, it has a complete top-to-toe product range including rackets, shuttles, luggage, clothing and footwear.
For more information on the Wilson badminton range, see http://www.wilson.com/
