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Derby Runner wins NBX Elite competition
Running specialist store Derby Runner has been crowned overall winners of the New Balance NBX Elite dealer initiative for 2008. Apart from the accolade, the store also receives a brand new New Balance van.
Mark Ward, UK & Ireland Country Sales Manager said: "I am delighted to be able to award this prize to the guys from Derby Runner. I would like to thank them for all their support and hard work, and wish them every success with the New Balance brand for the future."
New Balance launched the initiative at the start of 2008, targeting nine key running specialists through out the UK & Ireland. The aim was to increase the national availability of the Elite New Balance product line, while supporting sell through via training and motivating the retail teams in store.
The NBX programme formed one part of an overall marketing plan, targeting the dedicated runner. This injection of investment and marketing focus has been driven from the top, following the appointment of Rob de Martini as the new Global NB CEO.
