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ispo news
The fifth ispo china winter 09 is being held from 19 -21 February 2009 in the China International Exhibition Center (CIEC) in Beijing. The trade fair will cover a considerably larger area than in 2008, with 25,000 square metres compared to 20,000. As well as successfully establishing itself after only two fairs at the new location - the Olympic city and capital of China, Beijing - the organizers are now focusing on increased acquisition measures both in China and abroad and an extended range of services.
The most important new partners in these activities are Nielsen Business Media from the US, FieraBolzano (the trade-fair organization of Bolzano) and the CCAGM (China Commerce Association for General Merchandise).
The partnership that came into existence in December 2007 between Messe München International and Nielsen Business Media (NBM), organizer of the largest sports trade fair in the US, got off to a flying start this spring with exhibitor and retailer acquisition for ispo china 09.
The exhibition concept and the new venue for ispo china 2008, the CIEC, were very well received by exhibitors and retailers alike. From 2009 Messe München, in a joint venture with FieraBolzano, is expanding the appeal of the event by holding it in parallel with Alpitec China 2009. With the new dual event ispo china / Alpitec China there will be an integrated trade fair for the sports industry from next year onwards. The objective of the dual fair is to cover the entire range of winter sports, because customer groups in the Chinese market overlap. ispo china covers the clothing, outfitting and equipment sectors for retailers and ski hire companies. The International Trade Fair for Mountain And Winter Technologies, Alpitec China, will expand the range of mechanical ascending systems, artificial snow technology, piste maintenance equipment and access controls.
For further information on ispo china 09 from 19 - 21 February 2009 go to http://www.ispochina.com/
