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Team GB in Lee Cooper for opening ceremony
The British athletes competing in Beijing were outfitted by Lee Cooper for the Olympic opening ceremony.
The company says that the aim of the collection was to design an outstanding visual product and team look that breaks the mould of traditional parade wear; a collection adapted to Beijing's hot and humid weather conditions and is comfortable and fashionable yet classic, allowing both younger and older members of Team GB to wear it after the Olympics with pride.
Together with Olympic medalist Sarah Winckless (rowing women's eight), Lee Cooper and their British Jeans Guru Tim Browne designed the stylish uniform. Olympian Helen Casey (rowing double scull lightweight) and Ed Cox (canoe flatwater) have been involved in the fitting phases to ensure that the uniforms would match athlete's requirements.
The athletes wore a selection of white jackets with blue bottoms, chinos for the men and skirts for the women, the dominant tones of white and blue with red touches echoing the colours of the British flag.
