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Odlo starts marketing drive, wins award
Sportswear specialist Odlo announced at the recent OutDoor Show in Friedrichshafen its intention to roll out the biggest marketing campaign in the company's history this autumn.
The campaign platform: 'adjust your comfort zone' distils all the advantages of ODLO sportswear into a single line. CEO Odd Lofterød explained: "You help control your body-climate with ODLO. Even under intensive exertion and in the very worst weather, you always feel good with ODLO and can enjoy your sport".
The campaign is supported by evocative pictures from the world of sport together with the graphic device of a temperature gauge that indicates the relationship between the climate and the corresponding requirements of the sports enthusiast. The gauge concept is flexible enough to be used to illustrate the relationship between product, user, and climate condition easily and can be integrated into a wide range of communication material.
Also at OutDoor, Odlo was the recipient of an OutDoor award for its sports bra, High Ultimate Fit, part of a collection that is hitting stores in the UK this autumn and includes three different bra models, as well as briefs and strings.
