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OTS Preview - Wayfarer launches new look!
Wayfayrer, the number one outdoor food brand, will be unveiling a new look at the Outdoor Trade Show (OTS) with the launch of the new, all improved packaging. Having a bolder more colourful look the new packing will be ready for delivery in 2009 in time for the start of the camping season.
Increasing their on-shelf appeal Wayfayrer have taken the time to listen to feedback from retailers on the existing packaging and what they would like to see of a re-vamp. Not only having a greater colour injection the new packaging also utilises a stronger film to ensure the packaging looks fresh in-store for longer .
2009 will see several changes from Wayfayrer with new menu choices and limited editions all in the pipeline.
Throughout OTS Wayfayrer will be carrying out sampling sessions all day, every day. Stand 40 - the AMG stand - is the place to be!
