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OTS Preview - Burton McCall gears up
Burton McCall is using OTS 08 to showcase the latest innovations in premium outdoor accessories, after the company became the official distributor for the widely acclaimed ‘Freeloader' portable solar powered battery charger.
Also, Burton McCall's most established partner, Victorinox, have completely redesigned the packaging of their iconic Swiss Army Knives and Multi-Tools, giving a fresh, contemporary look to the brand. Using stylish colours, graphics and imagery, clear product information and tactile packaging (featuring a ‘Euro-hook'), every product will now appear more attractive at point of sale and be even more consumer friendly than ever.
New product announcements are also planned for Bridgedale, Go System, Granger's, Pacsafe, Sea To Summit, SIGG and Victorinox - so check them out!
