You are in:
Timberland returns to its roots for new campaign
Timberland's new ad campaign is set to "celebrate the excitement and exhilaration of being in the outdoors", says the company. The campaign has been created by the newly-appointed Leagas Delaney.
‘Podium' is the first ad in a trilogy, with the impactful commercial launching in the UK on the 24th August during the Valencia Formula 1 Grand Prix. This spot enforces the ad's high octane energy and exhilaration of a man's bold and inspiring ascent up a mountain, to discover his ‘personal podium' at the summit and ultimately the reward of breathtaking beauty.
The campaign aims to re-energise the brand with a bolder positioning whilst driving the outdoors association and reflecting the environmental values of the brand.
In addition the TV the Podium ad will be featured in 250 cinemas; shown during the new release Tropic Thunder and with an online extension of banner advertising leading to "Unexpected Obstacles", an online game.
Louise Barnes, Timberland European Marketing Director, commented "The outdoors is and always has been, a fundamental part of Timberland's DNA. Underscoring and reaffirming the fact that Timberland is born of the outdoors, the new campaign celebrates the challenges and adventures of the environment and what it means to experience the exhilaration of the outdoors."
Tim Delaney, Chairman of Leagas Delaney said "Timberland is an iconic global brand and our campaign aims to build on that status by taking Timberland back to its roots. The first spot ‘Podium' reaffirms Timberland's fundamental link with the outdoors and celebrates the spirit of outdoors adventure."
The campaign rolled out on August 16th, and the "Podium" spot and a background video about the making of "Podium" will be supported on www.timberlandonline.co.uk/podium along with an inspirational video of the 360-degree view of the shooting location in British Columbia, Canada.
