You are in:
Lonsdale grows business through gym chains
Lonsdale have designed a ‘gym within gym' concept in a strategy to target health club groups and widen the appeal of boxing within the fitness sector.
The Lonsdale boxing specialist team have used their 30 years of experience to create bespoke designs for health clubs, providing them an area within the gym to devote to boxing equipment and activities. Lonsdale has designed and provided all the equipment for these boxing areas, wall art to create the mood, gym staff training and offers advice on their optimum use for best results.
The ‘gym within gym' concept has been applied successfully at a number of gyms around the UK, across various gym chains, and concept health clubs. It has been proven to offer gym users a new dimension to their gym training, and provides an opportunity to bring variation to their gym experience and workouts.
The Esporta Gym in Chiswick has dedicated a 1000sq foot area to their new Lonsdale Boxing Arena, and is one of the biggest so far installed in the UK. Esporta Chiswick Park have experienced first-hand the benefits of the Lonsdale boxing area, and is delighted with the results. Increased facilities widen the appeal to existing members as well as encouraging new members to join.
Ian Campbell, Lonsdale's Sales and Marketing Director has 10 years experience in the boxing industry, and orchestrated the ‘gym within gym' concept. He explained: "The Lonsdale ‘gym within gym' is the ideal way to bring another dimension to the fitness workout. It creates a buzz around the gym, and we are confident that Lonsdale are offering the best brand to terms of quality and heritage at competitive prices. In addition there is a great opportunity to develop secondary spend revenue through the sale of boxing sundries."
