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Fox added to ispo Munich team
Within the last year ispo, the world's leading sports business exhibition, has taken a fresh new approach to communications with the markets in the UK and Ireland. This positive strategy has been welcomed by brands and retailers alike and is a direct reflection of feedback from regular exhibitors and visitors as well as the evolution of the show and the sports industry as a whole.
The addition of Lauren Fox to the ispo Munich team as UK and Ireland Communications Manager has been an important step in ispo's determination to understand and support what is considered a primary market area. Fox's initial role has been to provide feedback and support the sales team by ensuring that ispo ideas, communities and show features are properly communicated and that promotional material is market relevant. Additionally, Fox is working with retailers, media and brands in order to create opportunities for a more proactive and aware approach to visitor marketing.
ispo's Tobias Groeber said of the appointment: "The UK and Ireland have always been very important to us and with so much happening in the market we wanted to really focus on our communication to ensure that we had a strong perspective and that people are being made aware of the many developments and opportunities that have also evolved at ispo and our other shows. When the chance arose to add Lauren to our marketing team we were delighted - she has attended our shows for many years, as well as been involved with other global sports business shows and and worked in all sectors of the market, from brands to retail. This knowledge of the industry and its key people, combined with her background as a journalist and awareness of the trends on the high street is something that will enable ispo to understand and work more effectively in these key markets."
New exhibitors - New ideas
There has been steadily increasing interest from new brands in maximising their sales potential through the ispo trade show platform and alongside the more established start up features such as the Brand New Awards, the introduction of features such as Metropol-ispo has established the show as the most significant start point for anyone who is new to the industry. Metropol-ispo was a new area within the show's 2008 boardsports sector, aimed at showcasing those brands that embrace urban culture with an emphasis on art fusion - the growing product area that is taking the parks and pavements and sport style outlets by storm.
Partnerships for increased awareness
In general the number of new retail visitors from the UK and Ireland has increased, partly due to ispo's retail development programme, which has seen the show working with buying groups and brands to develop better awareness. Already, members of the Munich show team have themselves taken part in retail tours in order to better understand the UK and Ireland markets and ispo is working in partnership with Allied Partners and ISRA to communicate information as well as providing mutual trade show opportunities.
This year, ispo will be launching the 09 show in traditional UK style - at the Metro Snow Show in London, regarded by many as the official start of the winter season. Through their new partnership with DMG, the show organisers, ispo will be hosting Metro's traditional opening night party for trade exhibitors and guests.
