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Phibian The Frog Flys the Flag for Hi -Tec Kids
HI-TEC, the pioneers of Instantly Comfortable Lightweight Footwear burst into the children’s arena with an exciting and exclusive collection of playful shoes for Spring / Summer 06.
Phibian and friends collection is inspired by endangered animals and has a ‘Get Up, Get Out!’ mantra in an attempt to draw children from their armchairs into the great outdoors. Significantly, the Phibian range will see HITEC teaming up with the NSPCC and sister organisations CHILDREN 1st and the ISPCC in an effort to promote a society where all children are loved, valued and able to fulfil their potential. HI-TEC will donate 50p from every single sale from the range in England,Wales and N Ireland to help support the NSPCC’s crucial work with children and young people. In Scotland 50p will be donated to CHILDREN 1st and in Eire the donation will go to the ISPCC. To further highlight the cooperation between HI-TEC and the charities, leaflets provided in-store and all point of purchase material will feature the NSPCC logo.
Elaine Dodds,Head of Corporate Partnerships at the NSPCC said: "The NSPCC is delighted to be able to work in partnership with HI-TEC. I would like to encourage as many outlets as possible to stock the new range of Phibian trainers. By stocking the children's trainers you will be playing an important role in ending cruelty to children
by raising vital funds to help the NSPCC’s work."
David Goulding, CEO of HI-TEC UK said: “HI-TEC is extremely excited to have this opportunity to support such dedicated and respected children’s charities – the NSPCC, CHILDREN 1st and the ISPCC. Our objective is to assist them in raising awareness as well as the vital funds required to carry out their essential work and campaigning to end cruelty to children.”
