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eVent promises sales staff support
Retailers can expect more resources dedicated to improving sell-through for brands that use eVent fabrics. Proprietary Direct Venting Technology is exclusive to eVent fabrics. It uses a patented treatment on an expanded PTFE membrane to produce an exceptionally breathable, highly functional waterproof laminate manufactured in more than 70 brands worldwide.
While footwear and apparel designers are seeing the performance benefits of eVent fabrics and Direct Venting technology, the technological concept that differentiates eVent fabrics from all other waterproof breathable laminates can be somewhat difficult to grasp, so additional resources have been brought to bear in a direct outreach campaign to better educate retailers and front-line sales staff on the technology behind eVent fabrics.
The campaign involves a two-pronged approach. The first aspect is a partnership with 3point5 - which entails a turnkey, comprehensive on-line staff-training program. The second, unique aspect to this program is a direct training program for retail staff members. Specialized eVent fabrics' technical reps will visit over 700 specialty outdoor and active lifestyle retail stores to assist with merchandizing, point-of-sale (POS) displays and sales associate training.
These "tech" reps will visit stores that sell multiple brands that use eVent fabrics in their footwear, apparel and accessories. The focus of the tech reps is to be as transparent as possible while explaining the technology behind eVent fabrics. By giving the sales staff more accurate and in-depth information, the team behind eVent fabrics feels the end result will be better sell-through for the retailer.
