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Anatom signs up to STAG
Edinburgh-based Anatom, distributor of specialist brands TEKO socks, Superfeet Advanced Insole Systems, The Brannock Device patented foot measuring system, Backcountry Access snow-safety equipment and Life is good clothing and accessories has joined STAG, the buying group. Anatom is the UK's leading provider of performance footwear fitting workshops for retail staff, helping to keep specialist independent retail, specialist.
This agreement with STAG coincides with Anatom acquiring the Pacerpole brand, a manufacturer of ergonomically designed fitness walking and trekking poles bringing together a perfect product synergy between it's different brands whilst STAG have notched up a hat trick of new signings including ODLO and Coleman as they reinforce their position as the UK's leading buying group.
"We are currently experiencing a run of success with our sales and distribution programme, yet, at the same time, we see joining the STAG buying group as central to maintaining that impetus as we continue to drive our business strategy forward," said Gordon Fraser, Anatom's Managing Director. Continuing he commented: "We feel the partnership with STAG sends a clear signal to the independent retail trade about our ambitions to build market share in that key sector. A sector that is watchword for the integrity of the brand and a sector that offers compelling benefits to all consumers, everywhere."
