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PUMA reports PRS success
Since June 2007 PUMA has opened over 60 new Puma Retail System (PRS) spaces in the UK & Ireland ranging from 8m/2 teaser islands up to a 30m/2 space within Elverys in Ireland .
All spaces currently have a "classic wholesale" blueprint and are a partnership with the retailer for a minimum period of three years. As part of their service to the retailer, PUMA provide a visual merchandiser who will visit seasonally to train staff on merchandising the area and also work with the retailer to develop a range plan for the space for future seasons.
PRS is a fantastic tool to create a PUMA area within a store that presents apparel, footwear and accessories in a unique way that complements the PUMA Brand. Creating a destination for a consumer to find and buy PUMA in-store has lead to increased sales for all PRS retail partners, PUMA says.
PRS spaces are designed and installed bespoke for each store.
