You are in:
ISPO Preview
The European super show promises much in its 69th outing, which takes place from February 1-4 next year. The show comprises six different areas: ski, outdoor, board, performance, innovations, and style. Each area has a lot to offer visitors, with demonstrations taking place in some areas, awards, and a whole lot more.
ispo occupies 17 exhibition halls - so be sure to wear comfortable shoes! - over 180,000 square metres of exhibition space and 360,000 square metres of outdoor exhibition space.
For speed and convenience, all ispo visitors can order their tickets for the show online and get benefits and discounts by going to www.ispo-winter.com and following the link on the left menus to 'tickets and registration'. Ordering is quick and easy, and pre-registration means you'll avoid queues on arrival. Also, tickets ordered before December 14th will receive a discount of up to 75 per cent, depending on the type of ticket. The ticket price includes a show catalogue and complimentary transportation.
Once tickets are ordered online, you get an online ticket voucher which you exchange for an access ticket at the show.
ispocard holders can also extend their card validity if they pay the 2009 annual fee by credit card.
Any questions about online registration/login or if you've lost your password, call 00 49 89 949 11388 or email visitorservice@ispo.com
Chris Lines, from Press Ahead, which represents Berghaus and the Outdoor Industries Association, is enthusiastic about the show and the potential therein for British companies and visitors. "As ever, ISPO will be an important show and will be a real litmus test of confidence in the industry at the start of what looks to be a very challenging year. Both Berghaus and the Outdoor Industries Association (OIA) will be attending in hall B5," he said.
"Berghaus (B5, 415) enjoyed record growth in 2008 and the company's order book for spring/summer 2009 continues that trend. However, the economic climate in general is clearly very tough and this is having an impact on the industry. Berghaus will be working with suppliers, retail customers and partners in all markets to plot a course through these difficult times together.
"Investment in product and marketing by Berghaus has not slowed. The company has invested in a completely new stand for ISPO, designed by Speedevents, and will be hosting a drinks reception for retailers and press at the close of the show on Sunday February 1st. Berghaus sponsored athlete Anniken Binz will attend and give a talk about the making of the brand's new cinema commercial and her expedition to Venezuela."
But what does the company intend to exhibit? Chris conitnued: "The stand itself will play host to some great new lines from across the Berghaus collection. The highlights will be provided by: Extrem, where there are new developments in insulated products, including one truly innovative product that combines down, Primaloft and Pertex Endurance; Mountain, an all new performance category designed for year round mountaineers and experienced outdoor activists; AQ, Berghaus' own waterproof and breathable family of fabrics comes in three grades with varying levels of weight and durability and is a key focus for the season; Ator - the autumn/winter 2009 range is grounded in the world of freeriding and is inspired by the committed snow seeker who will hike for the best powder and takes every opportunity to cross the line from on piste to off; and the Agent packs - part of Ator, they are aimed at the freeride skier or boarder and incorporate a low profile construction that is ideal for all day off piste missions."
The OIA is not resting either, working hard to maximise the show's benefits for visitors and exhibitors. As Chris explained, "The Outdoor Industries Association is working with the show organisers to improve the design and impact of an area of hall B5 (B5, 320) where five brands from the UK (DB Leisure, Outdoor Design Logistics, Storm, Sub Zero and Terra Nova) are exhibiting. By investing in imagery and branding, the plan is to ‘lift' the space, give it a distinctive UK aesthetic and help the companies in the area to attract more interest and custom. The OIA will also use ISPO to network with members and partners from Europe, promote some of its planned activities for 2009 and encourage involvement in those from existing and potential association members."
What are you waiting for? Sign up now!
Opening hours ispo winter 09:
sunday, 1 february 2009 9am - 6pm
monday, 2 february 2009 9am - 6pm
tuesday, 3 february 2009 9am - 6pm
wednesday, 4 february 2009 9am - 5pm
EOG renews ties with ispo
The European Outdoor Group (EOG) has recently renewed its contract with Messe München for the ispo winter fair.
The EOG believes that it is vital for the outdoor industry to work closely with key trade fair partners and this contract signals a new and exciting phase in the relationship between the two organisations.
Tobias Gröber, ispo Business Unit Leader commented: "As ispo winter and the EOG developed the concepts for the new outdoor_ispo set-up together, this contract emphasises the trusting and collaborative relationship between the EOG and ispo winter. We are looking forward to a great and constructive future."
Via the ispo winter fair, Messe München has demonstrated a real commitment to the outdoor industry and this year's launch of the outdoor_ispo section was the result of a joint project. Mark Held of the EOG commented: "The outdoor industry is a growing sector and we are proud of our identity and culture. Every single visitor that used the entrance east at the last ispo was met by a new, revitalised, visible commitment to the outdoor sector and we have plans to build on that for the future!" with the show organisers to improve the design and impact of an area of hall B5 (B5, 320) where five brands from the UK (DB Leisure, Outdoor Design Logistics, Storm, Sub Zero and Terra Nova) are exhibiting. By investing in imagery and branding, the plan is to ‘lift' the space, give it a distinctive UK aesthetic and help the companies in the area to attract more interest and custom. The OIA will also use ISPO to network with members and partners from Europe, promote some of its planned activities for 2009 and encourage involvement in those from existing and potential association members."
