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TNF launches Birmingham store
The North Face has opened its fifth retail store to in the EMEA (Europe, Middle East and Africa) region in 2008, in Birmingham's Bullring shopping centre.
Located in the historic heart of the city, the revamped Bullring Shopping Centre is a dramatic addition to Birmingham's architectural renaissance, and a celebration of contemporary design. "The Bullring store finally gives The North Face the opportunity to showcase the entire product portfolio to people in the Birmingham area," says Patrik Frisk, VP/General Manager of The North Face EMEA. "The Bullring has proven itself as one of the top performing destination malls in the UK with a perfect location in downtown Birmingham".
The new store is located on the middle level of the Bullring, close to the popular Selfridges department store.
The Birmingham store brings the total number of The North Face retail stores in the region, both partnership and owned, to 37. Retail continues to be an important strategic initiative for the brand, and more store launches are planned within year end.
