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PUMA signs Boggis
PUMA has announced the signing of Lucy Boggis, to boost the brand's sports marketing portfolio.
Currently starring in Sky One's Gladiators, 2012 Olympic triathlete hopeful Boggis' contract with PUMA will see her wearing PUMA apparel and footwear on and off the track.
"There is no doubt that Lucy perfectly embodies the PUMA brand through her passion, style and individualism," said Richard Callaway, Head of Sport at PUMA UK. "We are confident that this will be a successful and exciting partnership for both parties."
