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New products and technologies from GoLite
GoLite, the brand which pioneered the lite-weight revolution in the outdoors, will be exhibiting its full Fall / Winter 09 range of equipment and apparel at ispo.
GoLite's apparel range has been a main focus for product development in 2009 and by employing new technologies the range now features items which will appeal equally to the hard core outdoor enthusiasts and those at entry level. GoLite's extensive equipment range has seen recent changes with product updates, new designs and technical innovations carried through into the Fall / Winter 09 range.
One of the highlights of GoLite's backpack range is the Jam model. Part of the Ultra series of packs the Jam has a great range of uses from general backpacking to ultra-light backpacking. Made using Dyneema, a fabric which is 15 times stronger than steel, the Jam will easily withstand any rough treatment that's thrown at it. Featuring a brand new back system the Jam, is now more comfortable than ever before while the specially designed hip belt wings and adjustable sternum strap allow the pack to remain perfectly in place with an even weight distribution.
GoLite's apparel range has been given a new injection for Fall / Winter 09 with the appointment of a new design and development team. Here they have developed a range of items for men and women with a range of key colour stories running throughout the collections. Within the new collection GoLite is employing the new Reflexion fabric from Sympatex which offers four-layer protection but with a three-layer weight. The Reflexion technology reflects up to 75% of the body's warmth while still allowing moisture to escape, allowing the body to stay dry and warm throughout all four seasons.
Key products to watch out for at ispo are McKenzie Reflexion four-layer hard shell with models suitable for men and women, the Roan Plateau 800 hooded jacket - providing 800 down fill warmth and the brand new three-level base layer collection to ensure protection through all weather conditions.
At ispo to see GoLite's full range of equipment and apparel please visit Hall A5 Stand 431 or make an appointment by calling, European General Manager - Mark Flanagan t: 01827 60282 e: mflanagan@golite.com w: www.golite.com
