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Petty named Marketing Director for Patagonia Europe
Patagonia has appointed Jonathan Petty as their new Marketing Director for Europe. Jonathan has served in a variety of sales and marketing positions for the last 14 years in outdoor sport, media, and travel markets, where he gained solid experience in brand management and communication. He has been with Patagonia since 2003 in the role of UK Sales and Marketing Manager, and is well versed in the Patagonia brand and its history. He will be based in Annecy, France from February 2009 and will report to Holger Bismann, Managing Director of Patagonia Europe.
"I am hugely excited and privileged to be offered this opportunity by Patagonia. Our brand is unique with a fascinating heritage, innovative products, and an unrivalled commitment to sustainable design and environmental protection," says Petty. "I hope to be able to unlock our brand potential and believe this new position gives us a wonderful opportunity to expand the Patagonia brand in Europe."
