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Job losses and competition for Salomon
Following its acquisition by Amer Sports in October, Salomon will be undergoing a three year programme aimed at securing its future competitiveness in alpine skis.
378 jobs will go from head office sites around Annecy between March 2006 and mid 2007 although many of these employees will be redeployed within the company.
As well as continued competitiveness in the wintersports market, the company is committed to sustaining growth in softgoods under the Salomon brand, and cycling under the Mavic brand. Across all sectors, the time to market from design will be halved and more cost effective sourcing will result in more competitive pricing. A new central sales and marketing restructure will seek to expand the brand and strengthen the brand image amongst consumers.
Says Sonia Prior, general manager of Salomon GB, "We are well positioned to face the challenges that lie ahead in the winter hardgoods market. The Autumn/Winter 06 range cross softgoods and hardgoods look extremely strong, and I’m confident that through our ynergies with AMER, we can build a fantastic product offer for the future"
