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Markus Hefter appointed ispo winter Exhibition Group Director
From November 2008, Markus Hefter has taken the position of Exhibition Group Director for ispo winter, and will be responsible for all sectors of the international sporting goods exhibition. Hefter has been working for ispo since 2007 in the position of Project Director for the Outdoor sector and was a vital contributor to the development of the new Outdoor concept. He was also a key figure in encouraging the recently confirmed partnership between the EOG (European Outdoor Group) and ispo winter and will continue to act as a contact for the show's Outdoor Community.
Reporting directly to Tobias Gröber, head of the B2B-Consumer Goods business unit of Messe München, Hefter has already begun working in his new position. The 38-year-old business economist replaced Stefan Reschke, who recently moved to Vienna to act as General Manager of MMI Messe München's International/Regional Office for Central and Eastern Europe.
Manfred Wutzlhofer, Chairman & CEO of Messe München GmbH: "We are pleased that Markus Hefter accepted the position of ispo Exhibition Group Director. Thanks to his efforts we were able to considerably strengthen ispo's Outdoor segment, and we are convinced that he also will be able to further strengthen ispo's position as the leading trade exposition for the sporting goods industry."
Meanwhile, the ispo group has forged links with Kanumesse, the international canoe trade show, for a partnership which begins in February 2009.
"We've enjoyed a friendship with Mr. Fürsattel, the organizer of the Nuremberg-based trade show, for a long time, and we can fall back on common interests, which will come to play in the new collaboration," said Markus Hefter.
Under the terms of the new agreement ispo winter and Kanumesse will be present at each other's events. The information booth of Kanumesse, the international canoeing sports trade show, will be located in the Outdoor area, in the passage between the East entrance and hall B6 at the New Munich Trade Fair. Visitors will have the opportunity to get first-hand information on Kanumesse and find out what opportunities and potential this market offers.
More information is available at www.ispo.com or www.kanumesse.de
