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Credit Crunch to increase UK holidaying, report says
New research published by the Outdoor Industries Association (OIA) has revealed that almost half of the British population is now more likely to book an outdoor break during 2009, due to the economic downturn. In a survey conducted at the start of January, 49% of adults who were asked stated that the credit crunch has made them more inclined to go on an outdoor based break in Britain, rather than head abroad. The continuing weak state of the Pound against the Euro and Dollar is also convincing more consumers to stay in this country.
The survey also tested which outdoor activities are most popular among the general GB population. Walking came out top, with 51% of all adults participating, while camping (21%), road cycling (14%), longer distance hiking (11%) and mountain biking (10%) are also popular. While 37% of people either never or very rarely take part in outdoor pursuits, 20% participate in outdoor activities two or three times a year and 43% do so at least once a month or every week.
Full details and data from the research will be made available to all OIA members and a summary will be posted on www.outdoorindustriesassociation.co.uk
