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Lotto and MAP launch Italian brand in Indonesia
PT Mitra Adiperkasa Tbk (MAP) have been appointed exclusive Lotto licensee for Indonesia until 31 December 2010.
A 3 year objective has been set,with a sales target of 15 million USD, corresponding to a 10% international sports brand market share, (65% estimated from footwear and 35% from apparel). Turnover is expected to double in 5 years. The product lines will include international models as well as a collection, specifically tailored for the Indonesian market,with a distribution through MAP’s extensive multi-tier retail network of Planet Sports, The Athlete’s Foot, Sport Stations, Soccer Stations, SOGO and many other
independent sports retailers throughout the Indonesian archipelago.
“Indonesia is a huge potential market for soccer,”said Andrea Tomat, President of Lotto Sport Italia, “and PT Mitra Adiperkasa Tbk are clearly the leaders in marketing, sales and distribution.We believe that MAP's competence in local market knowledge combined with Lotto's Italian design and technology will create a winning market edge".
