You are in:
McDavid launch Hexpad Consumer Campaign
As the McDavid order book continues to break records, the Sports Medical and Body Protection brand have begun 2006 with a targetted consumer marketing campaign for their HexPad range of products.
The campaign launches in March with a series of ads in FourFourTwo and Rugby World magazines utilising McDavid’s key endorsees such as Jussi Jaaskaleinen and James Simpson-Daniel with the core message "Protective Undergarments that keep you warm and dry".
"The continued success of HexPad – the revolutionary moisture mangement ndergarment with protection – and the ever increasing distribution of the brand means that the time is now right to further encourage consumer demand and push retail sell through with a dedicated HexPad consumer campaign" commented Paul Sherratt, Country Manager UK & Ireland. "The market for undergarments is growing dramatically" continued Sherratt "however because McDavid HexPad is the only product in this area that combines body protection and a moisture management fabric the response has been unprecedented.
The HexPad campaign will continue during the second half of the year with increased print exposure and a full line of point of sale and merchandise materials.
