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Primaloft sales up 35 percent
Worldwide sales of PrimaLoft rose by 35% in 2005.
With sales exceeding expectations for the technical insulation during last year, hopes are high for the brand during 2006. Outdoor manufacturers worldwide are expanding their ranges of PrimaLoft filled apparel, footwear and outdoor accessories. The insulation is currently being used in gloves and mitts, jackets and gilets, sleeping bags and footwear.
The North Face, for instance has had phenomenal success with the Redpoint range of jackets, now in its fourth season. The strong sales of this product range thus led to the brand developing a three strong range of PrimaLoft filled sleeping bags that will be launched this spring.
