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Locker Room Secrets
Our new regular showcase for some of the hot “spots” and happening things emerging in the sports market. From product launches to marketing and promotional campaigns this is the perfect review
"shop window” to bring brand news to the attention of retail buyer.
The Ocius system from Commidea is a pre-approved Chip & Pin solution that can be integrated with virtually any existing POS setup and requires no bank testing. The unique “plug and play” style means that a new Ocius terminal and Commideas’s I-Link software can be connected to an outlet’s existing company card payment processing system. Commidea also offer a ‘hosted’ payment server solution, ICP, for card payment processing and authorisation enabling transactions via ADSL to their own central processing service - which obtains bank confirmation results in as little as four seconds. Ocius is also available as a wireless solution utilising GPRS, Bluetooth or Wi-Fi, ideal for on site retailing at events. Commidea: 01622 684900. www.commidea.com
England’s most iconic World Cup images are forever etched on the minds of England supporters and the tournament conjures up thoughts of previous triumphs and near-misses on the global stage. Umbro is helping to stir those memories with their new range of Classic England Kits which includes exact replicas of iconic England jerseys from 1966,1970, 1986, 1990 and 2002, all faithful reproductions of the shirts originally produced by UMBRO and worn by some of England’s greatest ever players. www.umbro.com
Dunlop has launched its exclusive Roland Garros product range in time for the 2006 French Open.At the forefront of the new collection are the latest rackets covering allexperience levels, including a junior range. The French Open, Racing, Slam and Club Lite have been designed and developed with clay court participation in mind. The adult models encompass Dunlop's premium quality and its high end Hot Melt graphite construction. The striking French Open racket offers even the most advanced players exceptional touch and control for the ultimate in precision shot making, epitomising both quality and chic with superb playability. Dunlop: 01924 880000
The T7-0 is a completely new addition to the Life Fitness range of treadmills that bring health-club quality workouts into the home. Extremely durable the treadmill features striking design aesthetics combined with unmatched customisation and personalisation options. From the adjustable FlexDeck® Select adjustable shock absorption system and programs that record and remember every move, to the 18 programmable options more than any other treadmill in the range - it is highly versatile too. Life Fitness: 01353 666 017.
New from French suncare company Soleil Noir is their fruit flavoured lip balm available in apple and strawberry flavours. The lip balms are enriched with multi-vitamins and aloe vera and have an SPF of 40, ideal for children or sensitive skins and proving popular across Europe particularly with the teenage market. Soleil Noir have been official sponsor of ENSA (French National School of Mountaineering) since 1998 who have successfully tested the product in the toughest conditions. From Man O Leisure: 01395 443789.
Slazenger have launched an exciting consumer sales promotion campaign in conjunction with bmi, the UK's second largest scheduled and award winning airline. Purchasers of bats, pads and gloves can win a trip to the Caribbean, the venue for the 2007 cricket World Cup. The promotion began to appear in some of the UK's premium cricket retailers from late March. Customers, who purchase Slazenger products, will receive a promotional leaflet with a unique code which needs to be entered into the brand’s website -www.slazenger-promo.co.uk. The new website will immediately notify the customer whether a prize has been won and also provide details of the entire Slazenger range. 01924 880000
