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Nike joins forces with Apple
Two of the world's best-known brands, have decided to join forces to produce equipment for runners, announcing the release of a system that links Nike running shoes to Apple's iPod nano digital music players.
It will enable runners to see how far and how fast they have run, and the amount of calories they have burnt. Once the run is finished, the data could be uploaded to an online diary at www.nikeplus.com.
Nike's Air+ Zoom Moire shoe will be the first to incorporate the Nike+iPod Sports Kit, which is expected to sell for about (£15) and is due for release in the next two months. The kit includes a small transmitter that fits inside the running shoe and a receiver that will attach to the iPod.Users could then either view information on the iPod's screen or have it delivered audibly through their headphones. "We know that these two brands work really well together. We share the same types of consumers." said Trevor Edwards, Nike's vice president of global brand management. Nike also launched a range of clothing designed specifically for iPods.
