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Joma expand into Ireland,
Spanish sportswear manufacturers Joma are growing their international distribution network by expanding into Ireland, in addition, OverPlay Sports have been appointed as the official Team wear partner to Joma in Ireland.
Commenting on the expansion Joma UK Director, John Woodfield, said: “Our brand identity is extremely important to us and our distribution policy has been key to maintaining our profile as a family run high quality manufacturer with strong links to independent retail since the establishment of Joma UK in 2003. Our teamwear partnership with Overplay Sports has been very successful, and has allowed us to capitalise on their expertise and networks in Irish soccer.”
Joma Ireland have organised distribution in a number of retail outlets, including Huey and Henderson, The Beautiful Game, Begley Sports, Sports World and The Soccer Shop. Peter Cooke, Retail Sales Manager for Joma Ireland, commented: “The quality of Joma’s product speaks for itself so we are delighted to be distributing their range in Ireland. Their Spanish heritage brings with it a splash of glamour, which appeals to the retailers we work with.”
