You are in:
New head of global marketing for Reebok
Reebok has named Uli Becker as Head of Global Marketing for the Reebok Brand.
In this newly structured role, Becker will oversee Global Product, Sports Marketing, Global Brand Marketing and Global Brand Public Relations for Reebok, reporting directly to Paul Harrington, President and CEO of the Reebok Brand. Currently, Becker heads up Global Brand Marketing at adidas and serves as Managing Director of the adidas International B.V. in Amsterdam. He will relocate to Reebok’s Worldwide Headquarters in Canton,Massachusetts and begin his new role officially on July 17, 2006.
