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Pole position for Exel
Nordic Walking, (featured in the May issue of SGB Outdoor) looks set to take the UK by storm following the recent agreement for Exel’s Nordic Walking poles to be sold through Sweatshop.
Commenting on the deal Martin Christie, Nordic Walking UK’s Director, said, "As the UK’s sole distributor for Exel Nordic Walking poles, we are delighted to have signed with two of the country’s leading sports retailers. The popularity of Nordic Walking is continuing to grow here in the UK, but to build on its widening appeal, and to support our marketing efforts it is partnering retailers that will provide us with a higher profile, through an in-store presence and high street visibility.
