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Columbia Sportswear to sponsor Salt Team
Columbia Sportswear has announced the signing of a sponsorship deal with the Scottish Adventure Ladies Team (SALT).
Columbia will serve as the official title and apparel sponsor, supporting the team for the 2006 adventure racing season.
Columbia SALT is the only all female racing and training squad based in Scotland. Only 1 year old, the team consists of 9 elite members and a full squad of 25. Collectively they draw on an impressive range of sports and racing experience which includes: an elite level crosscountry mountain bike racer, marathon and mountain marathon athletes, experienced rock climbers, ski racers plus mountaineer and sea-kayaking expedition leaders.
Kirsty Maguire, SALT Team Captain says, "We are pleased to join forces with Columbia. Our goals are to compete at the highest level of Adventure Racing whilst also encouraging new athletes and promoting the success of women in sport. Developing a partnership with an authentic brand known for outdoor performance will enable us to continue to build on the momentum as we grow the sport participation and provide more visibility for the Columbia performance products."
"Teaming up with SALT is a great opportunity as they are an inspiring group of athletes who strive to promote and encourage women to enjoy and participate in sport," commented Jennie Hermolle, Marketing Manager UK and Ireland. "Their attitude is a great fit with the Columbia brand which has been equipping people to enjoy outdoor adventure for nearly 70 years. Building a partnership with an Adventure Racing team is also great for athlete level feedback on our products. Their participation in such a wide range of sports ties in perfectly with our range of multiactivity Columbia Titanium™ apparel. The feedback helps ensure that we continue to challenge our design innovation in order to further benefit our customers and athletes."
