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NIKE LAUNCH WITH DOW
Utilising Dow XLA fibre Nike Swim is the first sports brand to introduce a fabric which is chlorine resistant, has a soft feel and yet still provides ultimate shape retention. "With the swimwear line we are introducing to the consumer this Fall & Winter, we are one step ahead of the competition," says Gill Brown, Business Director for Nike Europe Middle East & Africa and responsible for Nike's swimwear business. "This is the product that dedicated swimmers have been looking for."
