You are in:
NEVICA GROUP LAUNCH NEW BRAND
The Nevica Group will be launching a new skiwear brand for the 2007/2008 winter season, designed to achieve key retail price points in the medium to upper end of the technical skiwear market. The new brand concept will be officially unveiled in September 2006 followed by a roll out campaign to key distributor and retailer points world-wide. In light of the focus now being placed on this new project, Nevica has decided not to renew its Killy licence agreement which expires after the deliveries have been made for the 2006/2007 winter season.
