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PUMA headline at Euro 2006
For the first time, the brand was one of the main sponsors of the recent Athletic European Championships which took place in Gothenburg, Sweden.
PUMA has closely cooperated with the Swedish Athletics Association since 2004 and is the proud kit supplier of the Swedish national team. For the Championships the brand provided 3000 volunteers with outfits, gaining media exposure through an estimated 65000 000 television viewers.
