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VF CORPORATION FORMS NEW TEAM TO DRIVE INTERNATIONAL GROWTH
VF Corporation have announced the formation of a new international leadership team as part of an ongoing growth initiative to enter new markets and accelerate revenue growth throughout Europe, the Middle East, Africa and Asia.
“VF’s transformation to a growing, global lifestyle brand company is well underway and working, and international expansion is a key component of this transformation,” said VF Corporation President and Chief Operating Officer Eric Wiseman. “Over the past five years, VF’s international business has grown from 19% of total revenue to 25%, or $1.6 billion. Given the expansion potential for our brands globally, we now expect that international revenues could account for 30% of total revenues in three to five years. Our new organization structure, combined with our portfolio of powerful brands, will enhance our focus and better align resources to achieve this growth.”
Wiseman announced that Karl Heinz Salzburger will lead VF’s international team in the new position of President of Europe, Middle East, Africa (EMEA) and Asia, responsible for Outdoor and Jeanswear businesses. Since 2001, Salzburger, 49, has served as President of VF’s Outdoor - International Coalition with responsibility for the international businesses of The North Face®, Vans®, Kipling®, JanSport®, Reef®, Napapijri®, Eastpak® and Nautica® brands. Prior to that, he served as President of The North Face and Chief Executive Officer of The North Face, Europe. Prior to joining VF in 1997, he was with Benetton Sportsystem S.p.A., where he served as President, Nordica Group and President, BSS Subsidiaries.
Reporting to Salzburger will be: Aidan O’Meara, 43, President, VF Jeanswear-International Coalition ; Topher Gaylord, 37, President, Outdoor International; Martin Berendsen, 56, President, Action Sports International; Martino Scabbia Guerrini, 42, President, Sportswear International; Corrado Conti, 38, Vice President, Business Development. This group will be supported by a dedicated team of finance, supply chain and legal executives.
Salzburger said VF will continue to extend its brands across Europe, Asia, the Middle East and Africa, with particular focus on growth markets such as India, China and Russia. “These markets have growing middle classes with an accelerating demand for lifestyle brands. VF has some of the most highly desired brands in the world and a world-class supply chain that can deliver them to these consumers,”
