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Prince Appoints Sports Marketing Manager
Prince Sports Europe has appointed Helge Capell to the newly-created position of Sports Marketing Manager, with immediate effect reporting to Vice President & Managing Director Mike Ballardie. Previously the Promotions and Communications Manager with Prince distributors Van Megen Germany, Capell has been heavily involved in the successful re-launch of the brand in Germany over the past three years. In his new role, Capell will oversee all European sports marketing and grassroots activity working in partnership with US-based Tom Russ supporting the Prince Tour players whilst they are competing within our region.
"As demonstrated with the re-signing of Maria Sharapova to a unique lifetime deal, Prince is committed in its efforts to develop the consumer awareness and global appeal of the Prince brand," said Ballardie. "Helge's new appointment further reinforces the Prince commitment." Ballardie continued: "As we plan for 2007, Helga's initial focus will be leveraging the strength of the whole European promotion team by engaging, supporting and co-coordinating the activity of ALL local promoters from within our distributor group and ensuring that we have a consistent strategic approach and a consistent communication across the region.
