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New concept has got sport and style rolled into one
The boundaries between fashion and sports are becoming increasingly less clear. Lifestyle is conquering the sports world and sport style is being transferred into everyday life more and more. Under the motto of “Lifestyle Meets Sports”, ispo SPORT & STYLE is focusing on this trend and providing a completely new trade fair concept for the interaction between fashion, lifestyle, sports and music in Munich from July 8 to 10, 2007.
Beckham, Ballack, Becker & Co are no longer just athletes, but are also playing an increasingly important role in the fashion scene as style icons. At the same time, sport is increasingly molding and inspiring personal lifestyle. For example, casual clothing such as polo shirts and sneakers have long become parts of everyday outfits both during leisure time and at work.
Consequently, the mixing of fashion and sports style is becoming more and more important for brand retailers and specialty stores in the fashion and sports sector. This strongly growing market segment is opening up enormous innovation and sales potential.As the only trade fair,which unites fashion suppliers and manufacturers of sports equipment, ispo SPORT & STYLE is going along with the changed needs of the current market development and is applying this changed market situation to the new trade fair concept.
The trade fair is linking all relevant topic worlds with its four new core segments “ispovision”,“sportstyle”, “performance” and “trends & innovations” as well as with the new lifestyle community “MUC”.As a result, exhibitors can present their products topic-overlapping and cover completely new areas at the same time. Consequently, ispo SPORT & STYLE is both a stimulus and link between brand products and retailers.
ispo SPORT & STYLE is also dealing more specifically and service-oriented with the needs of visitors. The retailer service provides information about all new features at the trade fair gives helpful tips and simplifies visits with a time-planner. On site, guided directions and a central stage for all fashion shows provide retailers and trade visitors with additional orientation. In addition, the new trade fair combines a communication forum and an experimental world as well as an exciting supporting program.
In addition to action areas on the trade fair grounds such as the "Style Lounge", "Games Area" and "Chill Out Zone", two evening events will round out ispo SPORT & STYLE. All trade fair participants will meet at a get-together in a relaxed ambience at the big Reef ispo Party on July 8. In addition, the GQ Style Night presented by Volvo will be held. Approximately 1,000 invited guests from the fashion, lifestyle,music and sports sectors as well as prominent people from film, TV and high society will watch the presenting of the Global Sportstyle Awards there on July 9. As an innovation platform, the trade fair reacts to changes in the growth segment of sportstyle and applies lifestyle as a top trend in the market to the upcoming introduction of ispo SPORT & STYLE.“We have to break open the limits of the trade fair.
As an innovation leader, we have to face the challenges on the market,”Tobias Gröber, exhibition group director, explained the reason for the new concept.
The topic focal points of the trade fair in the summer 2007 are “Style Fusion” and “Sport Inspiration”. An increasing number of consumers are expressing their personal lifestyle with their clothing. For example, some businessmen wear polo shirts or sneakers today. In addition, long-term trends such as the casual movement are overflowing into the sports sector and vice versa. As a result, outdoor clothing is mainly worn in cities these days.
To cover the most important trends in the market, the new trade fair is divided into four topic areas:
- “ispovision” (Premium Style and Special Editions)
- “sportstyle”
- “performance”
- “trends & innovations”
The new “Retailer Visit Planner” is celebrating its premier. Interested visitors receive a newsletter,which provides information about all novelties, special editions, getting there and hotels as well as about an airport shuttle. It also contains a time-planner for trade fair visits. On site, the Communication Lounge rounds out the services as trade fair meeting place and Internet access point.
Overview of the Core Segments:
“ispovision”
The area of “ispovision” covers the topics “Premium Style” and “Premium Sportstyle”.
“Premium Style” concentrates on exclusive and limited collections of premium brands.
“Premium Sportstyle” is divided into the sports “Yachting”,“Golf”,“Polo” and “Cricket”.
“sportstyle”
In the strongest growth segment of the trade fair, fashion is presented that combines everyday life, sports and style. The offers include brands and products from the areas “Casual Outdoor”,“Street Couture”,“Club Sports”,“Retro-Styles”,“Beach & Surf”,“Wellness & Fitness”,“Trend Shoes” and “Accessories.”
“performance”
Exhibitors with functional sports hardware from the areas of “Trekking”,“Running & Walking”,“Triathlon”, “Fitness & Performance”,“Health & Nutrition” and “Team Sports” are located in the successful ispo area “performance”.
“trends & innovations”
“trends & innovations” shows all products and activities dealing with new brands and trends. You can find the start-up contest “ispo Brand New” there, the next generation products “Greenhouse”, “Warm up”, “Seedbed” as well as the trend platforms “Wearable Technologies” and “New Biz”. In addition, the design textile association IDEAS is exhibiting in this core segment.
