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Ronhill
Ronhill has underpinned its pre-eminent position in the market by posting record sales for its VIZION running collection. This dramatic increase in sales follows its biggest ever marketing drive in support of the highly innovative Vizion collection and at a time when its women’s range, particularly, is also experiencing strong sales growth.
Responding to Ronhill’s record breaking sales success Oliver Carter, the brand’s promotional manager, commented: “We have been experiencing strong sales across the ranges with encouraging reaction for our boys’ and girls’ collections which is being launched instore and online.”
He continued: “The brand is certainly experiencing a surge in popularity and as a market leader,we are benefiting from the consumer’s renewed interest in running, especially amongst women, coinciding, as it has, with the marked decline in gym memberships.”
Mike Deegan, OSC Group’s CEO said: “You might say that the trade has seen the light in the way they have responded so favourably to our VIZION collection although we feel it has a lot to do with our close relationship with our retail partners.We are a nimble organization with a compact, committed team at Ronhill. We have geared ourselves to be quick off the mark and to offer greater customer service by being able to respond faster through using European rather than Far East factories. Results show that this strategy is working well.”
