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Moving forward
Moving ispo china winter from Shanghai to Beijing was a complete success said organisers.As a result of the new exhibitor and visitor records, the event is once again changing venue to the bigger China International Exhibition Centre (CIEC) in Beijing. The steady growth of ispo china is thus being taken into account. This year, 300 brands from 20 countries exhibited to 12,059 visitors (2006: 11,089) and the venue was completely booked out.
Wang Shitong of the Beijing Huai Bei International Ski Resort commented: “ispo china winter 07 was a great success! Almost all the insiders from the ski industry were there, and it's a good platform for them to meet at. I am looking forward to meeting even more new overseas brands in 2008.”
Apart from having a bigger exhibitor area, the CIEC centre is divided into several halls and offers the organisers the possibility of laying out the areas more flexibly and clearly. Situated right in the middle of Beijing, CIEC also makes it possible for seminars and conferences to be held directly at the venue.
“The move to Beijing was a successful step for ispo china and was what the exhibitors wanted. The change of venue next year to the bigger exhibition centre of CIEC now gives us the opportunity to comply with the wishes of our exhibitors and visitors even more and to guarantee the attractiveness of ispo china in the long term” said Manfred Wutzlhofer, chairman & CEO of Messe München.
In consultation with trade and industry, which prefers the fair to be ahead of time on account of the early order dates, the coming ispo china 08 is being brought forward by three weeks to take place on February 24 – 26, 2008.
