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Exclusive licensing contract signed
The Italian sportswear company Lotto Sport Italia has appointed Planet Sports Inc. (PSI) as its exclusive licensee in the Philippines until 31 December 2011. The new licensing contract was announced last Friday at a media conference held at PSI’s flagship store in Manila.
The product lines will include international models as well as a special collection specifically tailored for the Philippine market.
Distribution will be through PSI’s extensive multi-tier retail network of Planet Sports and The Athlete’s Foot stores located across the archipelago.
At the launch of the license agreement, Lotto and Planet Sports Inc. also introduced the two high-tech soccer shoe models Zhero Mito and Stadio Azzurri II as well as Trofeo Road VI, a football-inspired model of the lifestyle collection.
