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Newly created role presents opportunity for promotion
Columbia Sportswear Company is pleased to announce the promotion of Dan Trapp to the newly created role of UK Sales Manager effective immediately.
Trapp, 32, has been with the company for over five years and has been a key player in establishing relationships with independent retailers and key accounts.
His new position will see him play a major role in the development and implementation of sales programs within the UK. This will include the direct management of the UK sales force; financial planning, assortment planning, and developing and implementing sales plans.
Trapp will report into Simon Roberts, Regional Sales Manager for UK and Ireland, who manages and develops sales programs across all areas of the UK and Irish business. Roberts’ role is key for the successful management and alignment of UK sales, Ireland sales, marketing, visual merchandising, and product development.
“Dan has a proven track record at managing key and field accounts; he clearly understands their needs as has been demonstrated most recently in his role as Field Sales Manager.” Comments Roberts,“Over the last year he has shown determination to achieve and exceed expectations. We feel that he has the ability to take on the additional responsibilities associated with this position. He will bring a new direction of solution based account management to ensure our sales goals are realised.”
