Darts increasing profile has raised demand for darts products. With a high replacement ratio, as darts wear and tear from impact, new darts products are always in demand, and this gives retailers a chance to develop repeat business. 

For over 70 years, Unicorn has been at the forefront of darts technology and development - they recently unveiled innovative new products in all categories and price points, along with the introduction of two new World Champions and a new website. Spearheading the new darts range is World Champion Titanium Black, with an ultra hard grip and superb feel throughout the throw.

With five high-profile World Champions and their dartboards exclusively used at the Lakeside World Professional Championship and the Winmau World Masters - Winmau's has exposure to millions of darts players live on BBC TV and worldwide. Also Winmau's drive to better their tungsten range has helped retailers improve dart sales of their latest World Champions darts ranges: Andy Fordham, Dennis Priestley, Trina Gulliver and Mark Webster, which are amongst the best seller's month in month out. The top product in terms of sales though is the Winmau Blade III which continues to steam-roll ahead with the best sales ever on any single product - which Winmau say, "has even surprised our own manufacturing team!"

Founded in 1974 Datadart is one of the most recognised dart brands anywhere in the world. Datadart prides itself on British manufacturing and it's product range appeals to all players, from players looking for their first set of darts through to the seasoned professionals. Over the years Datadart has supported many top professionals reach the highest levels of darts, most recognisably Jocky Wilson crowned world champion in 1982 and 1989. Currently, Datadart are working closely with top players such as Martin Adams and Gary Anderson. Datadart stocks a large selection of players' darts, including Jocky Wilson, Gary Anderson, Martin Adams, Gary Robson, Darryl Fitton and John Walton to name but a few.

Wayne "Hawaii 501" Mardle is one of the worlds most colourful, charismatic and likeable players. On the PDC Pro Circuit, he has risen to the very top of the sport, winning tournaments worldwide and entertaining his vast fan base along the way. Harrow say, "come 'on board' with Wayne's superb Silver Surfer Darts and ride the crest of a wave - like Hawaii 501 himself!"

The Target Play Slot Lock rings are designed to lock the flight onto a NYLON shaft using its immense gripping power. The ring squeezes the shaft petals preventing flights from falling off - saving the pain of picking up flights off the floor after a throw at the Oche! The aerodynamic contours of the Slot Lock Ring help to deflect dart points so this helps with tight grouping and accuracy. they have also been designed to fit the Target L-Flight, which means they are an ideal replacement for the Target L-Flight and L-Ring - so easy and simple. There are six colours available which are all included in one pack.

For the best part of a century, Unicorn has remained at the epicentre of the sport of darts. It was the company's founder, Frank Lowy (see panel), who initiated the evolution of the crudely constructed pub dart into the aerodynamic, highly technological variety of precision missiles that sell in their millions today. It was Unicorn that dragged professional darts out of the smoke-filled, beer-sodden clubs and transformed the game into a glamorous and exciting spectacle fit for national television in the 1970s, and today, Unicorn remains central to the game at all levels, as is vividly illustrated by the release of its 2010 Book of Darts on July 14.

Frank Lowy emigrated from Hungary to London in the 1920s, where he worked as a patents translator. On a family holiday to Devon, a farmer invited him to the local pub one evening, and across the smoky bar, and above the straw-covered floor, Lowy caught his first glimpse of the game of darts. Typically in the 1920s, darts were constructed from a piece of wood with a shard of lead forced into one end, and a folded piece of paper serving as the flight at the other. No two darts were identical, and they were sold individually from tea chests in markets or hardware stores.