TV and snooker have been good for each other. The sport is one of the easier to televise and with the colour contrasts and the disparate personalities involved it has attracted an audience which spreads across all demographic groups. A match keeps an audience for a long time and indeed snooker fills the schedule very nicely. That heavy exposure has brought the sport to many and nothing beats TV coverage for prompting the "I fancy a go at that" mentality. Off the back of TV coverage comes sponsorship and the heavy hitters have major players associated with them. Certainly the younger end of the market are heavily driven by the brands the stars use.

Founded in 1885 Peradon are the world's longest established cue manufacturing company, and were first to introduce the hand spliced cue. Peradon cues have been used by the game's greatest players including the legendary, Joe Davis.

Master Billiard Supplies Ltd a Pool and Snooker wholesaler to the trade has enjoyed growth in a static market by delivering two promises - quality and price. The company markets itself via its competitively priced "Monthly Offer" flyer, which can be received via post or via email.

Riley is the world's best known brand in Snooker and retailers throughout the UK are comfortable with the status, brand heritage and high profile they have. Riley are owned by BCE and together  they are the biggest suppliers of cue sports products in the UK to professionals and the home.