A summer with two test series and a Twenty 20 world cup ensures a high profile for cricket, but when it includes an Ashes win, cricket finds its way to the front pages. The industry as a whole is expecting the resulting publicity to attract new young players. Manufacturers in general are also reporting sales of cricket products showing resilience to the recession so expectations are uniformly positive for 2010. Congratulations, as well, go to the ECB whose development programme is bringing the game to ever more youngsters. Cricket is no longer a niche sport.