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Brooks Sports Ghost 3 notches up industry awards
Running footwear company, Brooks Sports has seen its Ghost 3 shoe win the Editor’s Choice in the Runner’s World shoe guide this month, scoring highest out of 24 performance running shoes tested and reviewed over the course of a month. At the same time, the shoe was also voted Editor’s Choice by Endurance Sports Media Group, publisher of more than 20 regional running and endurance athlete publications throughout North America.
Running legend celebrates 40th anniversary of marathon win
Running legend, Dr Ron Hill, MBE, recently celebrated the 40th anniversary of his gold medal marathon win in the Commonwealth Games in Edinburgh in 1970. He took the medal in a world record time. Earlier that year he had also become the first Briton to win the Boston Marathon in a course record.
To celebrate his achievements, staff at the Bollin Group gave Ron a special presentation and video footage of his successes.
Andy "The Viking" Fordham Signs New Deal with Winmau
Winmau have signed a new sponsorship agreement with darts World Champion Andy Fordham in a 3-year sponsorship deal that will run to 2013.
Fordham became a major TV celebrity when he was crowned the 2004 Lakeside World Professional Darts Champion and his darting talent and larger than life appeal has seen him remain as one of the most popular dart players in the World.
Ian Flack, Winmau's Sales and Marketing Director said: "This contract renewal is great news for Winmau and Andy as he strives to get back to winning ways. Darts fans all over the world warm to this huge character and icon of the darts world, and he is never too busy to sign an autograph and share a joke with his legion of fans. We have been proud to support Andy for the past five years and I am privileged to class Andy as a friend."
ON THE WING
Precision Goalkeeping sees World Cup action
Precision Goalkeeping have signed England Blind Football International, Lewis Skyers who has been selected as one of the two authorised sighted goalkeepers for England’s bid in the World Championship campaign, which kicked off last month. The Malvern Town keeper will be wearing Precision Goalkeeping’s new Supersoft Roll gloves and padded shorts throughout the tournament.
Nike football takes precision to new heights
Following extensive testing Nike’s new football makes its debut in the Premier League this month. The Nike Total 90 Tracer ball, developed together with the world’s premier footballers and teams, has been meticulously designed and engineered for unrivalled consistency, accuracy, touch and visual acuity, the company says. Following the Premier League, it will be played in Italy’s Serie A and Spain’s La Liga.
Prince joins STAG
Racket Sports company, Prince has joined the STAG buying group as a new supplier. The company, which revolutionised the tennis market with its oversize racket, offers performance tennis, squash, badminton and racquetball products. Along with rackets and sports specific footwear, Prince has also recently re-launched its performance racket sports clothing ranges.
Soleus Running launch UK watch range
Soleus Running’s new line of running watches is now available in the UK through selected specialist running stores.
Global campaign for adidas miCoach app
Adidas has launched a global marketing campaign for its miCoach mobile app. Central to the campaign, which introduces the adidas promise to “personally coach you to a Faster You” is a star-studded 60-second film featuring a number of sporting icons including David Villa, Andy Murray, Jonnie Wilkinson, Reggie Bush, Derrick Rose, Victoria Pendleton and Jessica Ennis.
Suunto heart rate monitors
Suunto has produced a new range of easy-to-use heart rate monitors. Designed to inspire anyone to get active and stay motivated, the M-Series feature a personal, automatically updating exercise programme; suggested workout for the day; live guidance during workout with recovery recommendation and workout summary.
Puma raises awareness for breast cancer
Puma has announced a new initiative using women’s soccer to raise awareness for breast cancer. In conjunction with its partnership with Women’s Professional Soccer (WPS), Puma is kitting out some of the best female players in the world in special Project Pink kits for five WPS matches.
Spearmark unveils Olympic merchandise
Spearmark International, recently appointed as a licensee for the London 2012 Olympic Games, has launched its range of merchandise, due to hit the shelves at the end of the year.
ON THE WING
Mizuno Ignitus demand outstrips supply
Following its World Cup success, sales of the Mizuno Ignitus boot have soared making it one of the most talked about boots of the tournament, the company says. According to Mizuno, the boot has sold 70,000 pairs in Japan alone since the start of the World Cup and demand is so high that many retailers have sold out and are unable to get additional stock.
STAG show fully booked
The STAG buying group has confirmed that its 2010 UK Buying Show is fully booked by exhibitors. Being held at the Four Pillars Hotel, Cotswold Water Park, on November 21-22, over 65 suppliers have now confirmed their participation.
ActivInstinct launches digital magazine
ActivInstinct, the UK’s largest independent specialist sports retailer, launched the debut issue of the digital ActivInstinct magazine at beginning of June. Created in collaboration with Datateam Business Media, the inaugural issue features exclusive interviews with tennis star Maria Sharapova, England cricket captain Andrew Strauss and former world champion triathlete Tim Don.
Burrda enters UK market
Swiss sportswear brand Burrda has made an initial impact in the UK teamwear market by agreeing to supply teams kits for Premier League football club Wolverhampton Wanderers and Championship side Watford, who the brand is also joining as club sponsor.
Messi’s boot set for July arrival
The adidas F50 adiZero football boot, as worn by Lionel Messi in the World Cup in an exclusive colour scheme of Chameleon Purple, White and Electricity, is set for retail delivery on July 12.
New branding for Sport 2000
European retail buying group Sport 2000 International has reported that 430 of its member stores have now adopted the group’s new logo that was introduced last year.
Intersport prepares for Q1 show
Intersport is expecting its next trade event, for 2011, Quarter 1, to be the biggest buying show the group has ever staged in the UK. The Q1 show takes place at the group’s UK headquarters at Cranmore Park, Solihull, on June 30-July 1.
ON THE WING
ISO 14001 for Hi-Tec
Hi-Tec has been awarded the ISO 14001 Certification for environmental management, in recognition of the company’s successful reduction of its carbon footprint.
ON THE WING
Webb Ellis on guard
Webb Ellis has been appointed exclusive UK and Ireland distributor for Signature Mouthguards. Signature will be launching a new range of off-the-shelf products in September - The Evo, Force and Genetics – available in adults, intermediate and children’s sizes. The latex-free mouthguards will retail between £4.99 and £19.99.
Garland for Garneau
North Face Global Team athlete Tracy Garneau was the first woman to cross the line in the gruelling 100-Mile Western States Endurance Run in California last month - the first Canadian ever to achieve this. Garneau’s next challenge will be the North Face Ultra-Trail du Mont Blanc in August.
Special Edition Chrissie Greepers
Greepers launched a special edition Chrissie Greeper lace this month at the Challenge Roth Expo. The special laces bear the motivational slogan of three-time Ironman World Champion, Chrissie Wellington MBE: “Live It, Love It”. For every pair sold, Greepers will donate £1 to the Jane Tomlinson Appeal, for which Chrissie is a patron.
Special Edition Chrissie Greepers
Greepers launched a special edition Chrissie Greeper lace this month at the Challenge Roth Expo. The special laces bear the motivational slogan of three-time Ironman World Champion, Chrissie Wellington MBE: “Live It, Love It”. For every pair sold, Greepers will donate £1 to the Jane Tomlinson Appeal, for which Chrissie is a patron.
Fighting fit
Leading mixed martial arts brand UFC is launching a range of martial arts products, designed for use at home or in class.
Fitness industry set to grow
More people are turning to exercise as an aid to coping with the stresses of the current economic situation, SkillsActive suggests. According to the Sector Skills Council for Sport and Active Leisure, while there is a sector of society that has sunk into depression, far more are taking up exercise and going to the gym as a way of manifesting and dispersing possible anxieties.
Skins sponsors solo cyclist
Technical apparel company Skins is sponsoring a 51-year-old solo cyclist on his challenge to complete the Tour de France route, which he aims to finish on 22nd July.
Nike takes Livestrong collection global
Nike has taken its Signature Livestrong collection of footwear, apparel and accessories global, expanding into the UK, France and Canada with the launch of its Autumn range.
Water workout
Aqua Sphere has added new workout fins to its stable of aqua gym training equipment. Designed to create extra resistance when kicking, the company says the Zip II Fins help create the most efficient full-leg workout available, helping to build stronger muscles quicker.
Intersport buying show sets the pace
Record-breaking attendance highlighted the recent Intersport buying show, which took place on June 30-July 1 at the company’s purpose built Cranmore Park HQ in Solihull. Intersport hosted 41 suppliers and 5 showcasers, with an impressive attendance of 80 out of 84 members.
Team Colours Sponsor BBL All Star Game
The British Basketball League (BBL) are delighted to announce that Team Colours have become the official sponsors of the BBL All Star Game, held at the BBL Play-off Final on Saturday 8th May 2010 at Birmingham's NIA. Featuring the top players from around the league, the game takes place in a 'UK v the Rest of the World' format, and provides fans a chance to catch all the best Basketball action in just a single day, whilst enjoying the electric atmosphere of one of the UK's premier sporting and entertainment venue.
Aqua Sphere's smart new swim challenge is set to get more people into the pool
Aqua Sphere, the leader in high-end innovative swim products which promise comfort and long-lasting performance, is launching a smart new initiative to encourage swimmers of all abilities into the pool. The brand new men v women Swim Challenge pitches the sexes against each other to raise funds and awareness for breast and prostate cancer. Promoted across the UK with posters, product packaging stickers, icon placement on print adverts and social media networking on Facebook and Twitter, the new interactive www.swimchallenge.org web site will allow swimmers to log their hours in the water, track their counterparts, monitor their personal progress and help decide the ultimate challenge - who rules the pool? Men or women?
Cash injection for UK Gear
High performance shoe company UK Gear is planning to expand its operation throughout the UK and into the United States, having secured £1.25 million investment from venture capital firm Catapult. As part of the new set-up for the Warwickshire-based firm, Mike Tomkins has been appointed chairman.
Clear vision from Aqua Sphere
Aqua Sphere has launched a pair of swimming eyewear items specifically for women, the Kayenne Lady goggles and Vista Lady mask. Both models are available for pre-order immediately, for retail delivery by the end of February.
New fit from Yonex
Yonex has launched a new range of tennis rackets for 2010, the S-FIT series. The company says the new rackets make it particularly simple for players to “customise the playability” of each racket thanks to a new Select Fit System, with a view to finding the optimum levels of speed and comfort for each individual.
“Super, Smashing, Great”
The immortal catchphrase of Bullseye presenter Jim Bowen – “Super, Smashing, Great” – and a raft of other timeless Bullseye classics from Bowen and co-presenter Tony Green, can now be downloaded onto the Apple iPhone and iPod Touch in a new Bullseye Sound Board app.
HJ Sock warms Fogle’s feet
HJ Sock Group has collaborated with adventurer and TV personality Ben Fogle to produce a new range of Fogle technical socks. HJ Sock says the range is a progression from its successful ProTreck line, and the new collection has six styles, each with an RRP of £14.50, including items for men, women and children. Anton Jenkins, sales and marketing director at HJ Sock, said: “Ben’s experience of the great outdoors has led us to create a highly commercial, compact range of technical socks.”
Puma partners Burnley
No sooner had Puma announced its two-year team kit and merchandise deal with Championship high flyers Newcastle United, than the famous brand had followed-up with the announcement that it will be supplying Premiership side Burnley for four seasons, starting with the 2010/11 season.
JD Sports feels the force
Multiple retailer JD Sports has launched a Star Wars collection of trainers and clothing from adidas Originals. JD Sports says the project is “a collaboration of galactic proportions”. The range went on sale on January 18, and features Storm Trooper tee shirts, Darth Vader track tops, and Darth Vader trainers in Black with Orange detail, with images of Vader on the tongue, heel and sole. Surprisingly, these Star Wars Superstar trainers come in adult sizes as well and children’s and nursery sizes.
Tiger’s stock continues to fall
In a survey to discover who were seen to be UK sport’s best and worst role models in 2009, a seemingly invincible David Beckham topped the list of good guys (although he features on both lists), while Tiger Woods rose to the top of the list of bad guys … or should that be ‘sunk’?
The survey was commissioned by SkillsActive, the government Sector Skills Council for Active Leisure and Learning, to support a new diploma in Sport and Active Leisure being launched this year.
ON THE WING
BOA steers towards Bimson
Jennie Bimson, senior account director at PR firm Macesport, has been selected to join an Athlete Engagement Review by the BOA. Bimson, who played hockey for Great Britain at the Beijing Olympics, will be part of the steering group with a brief to improve links between athletes and the BOA ahead of London 2012.
Weird Fish starts 2010 with ambition
Following a major relocation and expansion, quality clothing brand Weird Fish kick started the new decade with major business development and investment plans to secure the company’s ongoing growth.
On the first day of trading this year, Weird Fish opened its doors in Cheltenham to new 42,000 sq ft custom fit warehouse and offices, showrooms and design studios, almost doubling in capacity.
Intersport and Allied Group announce merger and redefine market landscape
The arrangement will result in a single buying platform, trading under the INTERSPORT name, which will draw on the best practice and expertise from both parties to create a powerful UK resource for the independent trade. The merger agreement was struck between INTERSPORT’s General Manager, Barry Mellis, and Peter Bateman the chairman of Allied and was the result of a series of negotiations between the two parties over the last few months.
First Words - Jan 2010
We continue our coverage of the SGB Sports Retail Survey is this issue, with particular focus on online retailing. This is a difficult issue for the traditional independent retailer, with a business and heritage built upon foundations of bricks and mortar, rather than in the cyber-sphere.
Nike wears ion-mask
Nike has become the latest major sports brand to bring ion-mask technology to its shoes, by using the nano-coating technology to waterproof its new Lunar Wood TZ running shoe.
The ion-mask nano-coating technology has been developed by P2i, and it has already been used with great effect by footwear brands Hi-Tec and Ecco. Indeed, in addition to applying the technology to footwear, Hi-Tec has also ion-masked its leather golf gloves.
No more from Nomis
At the time of going to print, Sporting Goods Business is seeking confirmation that football boot manufacturer Nomis has gone out of business.
Result Performance enters athletics arena
Outdoor brand Result Performance is entering the sports market with the introduction of a new athletics range, Sprio, in January 2010.
The brand has put together a technical collection with what it describes as ‘high performance fabrics … that work with the body during periods of extended exertion.’
Jones charged with JJB recovery
JJB Sports has appointed Keith Jones as its new chief executive. Jones is currently group retail director at DSG – owner of Dixons and Currys – and he is scheduled to start work at the ailing sports retail chain on or before March 1, 2010. He replaces Chris Ronnie, who was dismissed earlier this year.
On a roll
The Rolling People Distribution is celebrating a successful first year of sales in the UK, on the back of strong sales of skate brand Vision Streetwear and footwear accessories brand Mr Lacy.
Zoggs hits silver screen
Swimwear brand Zoggs has launched the company’s first ever cinema advertising campaign. ‘Swim with your eyes open – rediscover swimming’ is the strapline of a campaign targeting families and encouraging people of all ages to maximise their enjoyment of swimming by wearing goggles.
24-hour head start:
The day before the 2010 British Road Racing Championship in Lancashire in June, a new National Cyclo-Sportive event will take place on the same route as the Championship. The Cyclo-Sportive will start and finish in Barley village on Saturday June 25, with the Championship being staged on June 26.
Intersport strengthens African ties
Intersport has struck a sponsorship deal with three famous African football nations, in collaboration with Puma. The international retail chain will sponsor Ghana, the Ivory Coast and Cameroon during 2010, which will coincide with the Africa Cup of Nations early in the year, and then the World Cup in the summer.
ON THE WING
Habana remains in Canterbury
South Africa’s Bryan Habana, who recently became the first Barbarian to score three tries against the All Blacks in one match, has extended his sponsorship agreement with Canterbury of New Zealand.
Taking orders
The key to making a success out of a trade show is quite simple: you must please everyone. Easier said than done. But manufacturers and retailers alike turned out in force for the 2009 STAG Buying Show, November 22-23 at the Four Pillars Hotel, Cotswold Water Park, ensuring that the time and expense of attending was justified from both sides of the table. The orders were flying.
Aqua Sphere Speedsuits Launch
Swim brand Aqua Sphere is reporting a highly successful launch of its latest Ironman Speedsuits at the 2009 Ford Ironman World Championship at Kona. The event is internationally acclaimed and Aqua Sphere is delighted with its growing brand presence at this benchmark outdoor event. The reaction of athletes to the new Speedsuits has been very positive and the brand enjoyed excellent sales of its acclaimed goggles, wet suits and accessories in the build-up to the race.
GEL-KINSEI 3 launched by Asics
Asics are launching ‘the ultimate smart running shoe that adapts to every runner's needs', the third generation of the brand's most innovative shoe. An adaptive shoe for all types of runners GEL_KINSEI 3 combines new technologies such as the Guidance Line System and the Heel Clutching System with a design emphasis on total weight reduction.
Clapham Comment - Shop local
It is a big ask to increase footfall as an independent retailer when you've got to persuade customers to change the habit of driving to a local mall. Without the luxury of a big advertising budget to compete with the multiples, what can you do?
Helix offers something completely different
The Helix from Fitness Options is a revolutionary aerobic trainer that features dual-directional movement, eight resistance settings and integrated heart monitoring. The Helix offers something completely new to its users - lateral training, working the body from side to side, which engages more muscle for faster fat burning.
New Speedo lzr racer inspired suits
Speedo, the world's leading swimwear brand, has announced that its new generation of performance swimwear inspired by the Speedo LZR Racer suit has been approved by FINA. The range is fully compliant with the new FINA rules that come into effect from January 2010.
David Lloyd bucks the recession trend
Global fitness equipment manufacturer, Life Fitness has been working in partnership with health club group David Lloyd Leisure on a huge investment programme for 2009, bucking the trend in the recession.
UK Gear ramps up customer services as sales accelerate
UK Gear has announced that it is incorporating the Customer Services Team and warehousing operation which were previously with the Saucony running brand as part of their aim to become leading players in the specialist running shoe market. UK Gear's customer services and distribution for the specialist UK market will now be administered from Portsmouth, freeing their HQ at Rugby, Warwickshire to concentrate on military markets globally and increase activity in the area of research and development.
Rip Curl goes green
Rip Curl have announced that their pro rider Mick Fanning is to be their environmental ambassador. Fanning has finished the season wearing a new green wet suit. In addition to the distinctive colour Fanning's suit is technologically green featuring a new neoprene that uses non-solvent glues in the lamination process significantly reducing chemical air pollutants.
USA PRO gears up international licensing through IBML
USA PRO, the women's fitness wear brand worn by celebrities and personal trainers is embarking on an international brand licensing drive overseen by UK-based global brand development specialists IBML.
Tiger training for Versapulley
England 's most successful rugby club Leicester Tigers has selected the Versapulley weightless exercise machine for its Oval Park training ground so the players could use the machine to help improve their power development and lower limb strength and during the season to keep match-fit.
Puma spotted across Africa
PUMA - a powerhouse in African football - has announced three developments. The brand has unveiled the 2010 Football Kits for the eleven African teams it sponsors: Ghana, Cameroon, Ivory Coast, Mozambique, Egypt, Tunisia, Namibia, Morocco, Angola, Senegal and Togo. They have also signed up the Algeria FA. Les Fennecs (The Desert Foxes) will be part of the PUMA football portfolio from January 1st 2010. Finally, the sportslifestyle company has been named the Official Fan Shop of the Orange African Cup of Nations Angola 2010.
Ladies lose weight with Lonsdale
Lonsdale are promoting the benefits of boxing to women; burning up 800 calories in just one hour, a session in the ring offers a complete body workout.
WackySox becomes a STAG Supplier
Keith Grainger MD of Solutions Unlimited, who own the WackySox brand comments "I am delighted to have become a STAG supplier and will make the most of the increased sales opportunity that the group gives me. Solutions Unlimited was formed to allow us to develop some of the opportunities offered up by the much overlooked but essential item of team kit- Socks!"
PUMA launches new Irish RFU kit
The Ireland rugby team will wear the new PUMA Ireland jersey for the first time against Australia on 15th November at Croke Park. The home shirt marks a return to a more traditional colour with a green (‘Power Green') carefully selected to symbolize the Country of Ireland, with its rich history and tradition.
New boardsports event for 2010
Brintex, organiser of the UK boardsports trade event Surf Shop, has announced the launch of a new event for 2010. Strictly trade only, new show HUB will bring together the best brands and buyers from across the UK, Ireland and Channel Islands for two full days of business, buying, networking and inspiration.
Record visitors at LIW
Despite the economic downturn, Leisure Industry Week (LIW) 2009 attracted 13,102 individuals, a two per cent increase in footfall on last year (subject to ABC audit). The event offered a valuable mix of exhibition space and education seminars, making it the perfect destination for leisure professionals.
Speedo extends Phelps deal
Speedo has extended its long-time partnership with swimming superstar Michael Phelps through to 2013. Following his historic 8 Olympic Gold Medal haul in Beijing, Phelps' career-spanning commitment to the Speedo brand and a shared passion to help grow the sport of swimming globally now continues through the 2012 London Olympic Games and beyond.
ASICS Europe B.V. appoints VP
Alistair Cameron, Sports industry veteran, following a long career at Speedo International, New Balance EMEA and more recently the shoe retailer Clarks, joins ASICS Europe B.V. as Executive Vice President of Sales and Marketing.
INTERSPORT's Q2 2010 show ‘a success'
INTERSPORT hosted its ‘Q2 2010' show against a background of growing confidence among members and suppliers. The two-day show, which registered a record attendance of nearly 90 per cent of the membership, was the official launch for the all-important seasonal preview of the latest products covering tennis, cricket, fitness and the chance to pick up on immediate Christmas business.
Aqua Sphere unleashes new Ironman speedsuits
Aqua Sphere have partnered again with Ironman to ‘up' the competition with a new line of men's and women's Speedsuits. Created with leading triathletes in mind, the Aqua Sphere powered Ironman Speedsuits have been engineered to ensure both maximum performance and comfort in the water.
Molten renews BBL sponsorship
Molten, the world's largest manufacturer of inflatable sports balls, has renewed its sponsorship of the British Basketball League (BBL) for a second three-year term.
The new three-year deal, which commences this month (September 2009), sees Molten's distinctive, 12-panel G-Series basketball, once again, as the exclusive and official BBL league and club ball.
BrandCo named Official Licensees of Six Nations Rugby Limited
BrandCo Management has been appointed as Official Licensees of Six Nations Rugby Limited to design and market a complete range of supporter apparel, hats, scarves and accessories carrying the RBS 6 Nations logo with immediate effect.
Team Colours gets ISO 9000
Following an assessment by an independent body, Team Colours has been awarded ISO 9000 Certification. This prestigious award for quality is supported by the Government and is recognised worldwide.
Sports Direct raided by OFT
Following reports that JJB Sports ‘blew the whistle' to the Office of Fair Trading over alleged cartel activity involving the sale of sports goods, Sports Direct's headquarters in Shirebrook were reportedly raided as part of the inquiry.
Triumph pushes Tri-Action bras
Lingerie brand leader Triumph was one of the first companies to recognise that a bra worn for sports must meet special criteria, so around 30 years ago the Triumph Tri-Action collection was created. Since then, the designs have been continuously improved as technology and fabrics have advanced.
Great Scottish Swim won by Kamrau
Germany's Britta Kamrau won the women's leg of the recent inaugural British Gas Great Scottish Swim in style, completing the one-mile course in a time of 18 minutes 56 seconds. She was followed by Olympic 10km champion Larisa Ilchenko (18 minutes 58 seconds) in second place and Great Britain's Keri-anne Payne (19 minutes 1 second) in third. The event was part of the Great Swim, a series of one-mile, mass-participation events taking place throughout the UK, building upon the success of the Great North Swim, Britain's biggest open-water swim. Innovative swim brand Aqua Sphere is the Official Swim Kit Partner to The Great Swim.
STAG forms agreement with Sells
Sells goalkeeping product will now be available to STAG retailers. STAG members can buy into the Sells range of top-quality goalkeeping gloves and accessories at special pre-agreed discounts.
High-profile England goalkeepers Robert Green and Ben Foster, Scotland No 1 Craig Gordon and Glasgow Rangers No 1 Alan McGregor all choose to wear Sells.
Vickers' ‘Bushnell Bob' retires
Bob Marsden has retired as an agent with J J Vickers & Sons, the UK distributor of Bushnell and Tasco optics. For many years Marsden has presented the Bushnell family of products to retailers in the North of England. His dedication to the brand was second-to-none, even re-naming himself ‘Bushnell Bob' and answering telephone calls with this appellation.
Agon Sports opens with Intersport
Agon Sports has joined the INTERSPORT Buying Group even before they opened their doors to the public, in Herne Hill, London, in September.
Commenting on the decision to join before the paint had dried on the store's fascia Peter Swann, Agon's owner, said: "We felt we wanted the strength of a buying group around us from the beginning and we chose INTERSPORT."
Slazenger S1 now in price-marked packs
Slazenger S1 sports drinks are now available to independent retailers throughout the London area in 69p price marked packs. The new packs create an opportunity to capitalise on a previously untapped market for a branded sports drink at a value for money price point in the steadily growing sports drinks sector.
Free coach travel to BETA International
BETA International visitors can travel free by luxury coach to the leading equestrian and country trade exhibition in February.
TigerTurf and Nike team up
Children in the economically and socially deprived areas of North Southwark and North Lambeth have been given a sporting chance thanks to TigerTurf and Nike.
The new facility is at the Lilian Baylis Old School project for the Sports Action Zone.
Molten to sponsor C&D sports awards, also to supply BUCS
Molten, the world's leading manufacturer of inflatable sports balls, is to sponsor the Canterbury & District Sports Awards.
Grangers to manufacture and market Sof Sole in UK
Sof Sole, America's No.1 below the ankle shoe care brand, is to be manufactured and marketed in the UK by Grangers at its Alfreton base in Derbyshire.
Saucony signs up Brighton Marathon
Continuing its commitment to supporting running events throughout the world, Saucony has announced that it will be the Exclusive Shoe and Sportswear Partner for the Brighton Marathon. The inaugural Brighton event will take place on 18th April 2010 and the race is already filling fast.
Schwarzer signs for Mitre
British sports brand Mitre has signed a two-year sponsorship deal with Fulham FC and Australia goalkeeper Mark Schwarzer.
Cowgill reassures over KooGa and Canterbury
JD Sports Fashion's Peter Cowgill has moved to reassure the sports trade over the company's intent regarding brands KooGa and Canterbury, he told TheBusinessDesk. Mr Cowgill was quoted as saying of the £6.5m Canterbury acquisition, "It's the major worldwide brand in rugby, and a company that has had considerable money injected into it - something like £50m to support the strength of the brand, and when it became available we thought it should be worth extending our activities there."
Fifth generation appointed to board of Greaves
Greaves Sports, the famous Glasgow-based independent sports retailer, has announced that a fifth generation of the Greaves family has been appointed to the board of directors.
Football's vital goal
Goalposts, while vital to the game, are often the last thing to be considered when thinking about a football match. Due to their size and weight an unsafe pair of goalposts can potentially be dangerous, and it is this issue that a new UEFA video has been filmed to highlight.
Precision Training launches new web site
Precision Training has launched its new website ahead of the 2009/10 football season.
The user-friendly website includes impressive imagery of Precision Training's full range of textiles, training aids and medical supplies.
Mongoose makes debut at Lord's
The revolutionary Mongoose cricket bat has returned to Lord's Cricket Ground this week, with the Lord's Shop the first London retailer to offer the bat for sale.
Gatorade challenges fitness industry to ‘Fit Idol' championships
Gatorade will be putting the fitness industry through its paces this autumn when it launches the Gatorade ‘Fit Idol' Championships at Leisure Industry Week. Fitness instructors and personal trainers from health clubs and leisure centres across the UK will compete to win prizes worth over £3,000 in a gruelling challenge which tests both sports science knowledge and overall physical fitness.
STAG opens eight new accounts in ROI
Managing Director Ward Robertson commented on his latest trip to the Republic of Ireland, "I'm delighted at adding eight new members to the ever-growing list of retailers that are joining STAG. The quality of the retailers that I have met has been first class and their willingness to take advantage of what STAG has to offer is very apparent."
Shock Absorber raises the bar...
After over a decade of providing expert sports bra support, Shock Absorber, the UK's leading sports bra brand, is once again driving the category by developing a groundbreaking range of sports bras specifically designed for individual sports. Focusing on three sport sectors: run, ball and racket.
Magic Touch innovate again!
Those clever people at TheMagicTouch have introduced yet another innovative application for their image transfer process.
High quality personalised Flip-Flops have arrived with massive appeal covering many opportunities in a multitude of different markets.
TigerTurf Brings Community and Club Together
Magner's League rugby union side The Scarlets and Carmarthenshire County Council recently partnered to build the impressive Parc y Scarlets in Llanelli.
ICE Cool Thinking - with SKINS
"I was in charge of our first appearance at an International Triathlon Union World Series event as official compression wear partner. It's a prestigious and important link for Skins, so the heat was definitely ‘on'.
Canterbury Europe folds, but buyers wait in wings
Canterbury Europe, which had suffered well-documented delivery problems in the last few years, has gone into administration. This affects a large number of sporting clubs, including Premier League Portsmouth FC, Yorkshire Cricket Club, London Wasps and Leinster RFC.
Surf Shop Expo 2009 postponed
Brintex, the organiser of the UK trade show Surf Shop, has announced that the event will not be taking place this summer, but will be returning in a new format for 2010.
SGB to exhibit at STAG Buying Show
For the first time, SGB - Sports and Outdoor are going to exhibit at the STAG Buying show in November. STAG members will be able to pick up the latest issue and meet SGB staff at this exciting event, the biggest buying show for independent retailers on the UK sporting calendar.
Bike Expo News
New, brave, and sometimes unconventional ideas are an essential ingredient for any industry. However, more often than not the initiating companies lack the appropriate presentation platform to showcase this creativity. BIKE EXPO now offers them a designated area for their latest developments: the "Innovations + Trends Village", where they can present their innovations to an international audience.
Molten G-Series b-ball 'outperforms others for strength'
The Molten G-Series basketball has been selected by CoolBoard, the ultimate balance board, as its preferred ball.
CoolBoard, originally created as a surfer's training aid, helps boarders and athletes of all kinds build core strength and stability. Unlike most balance boards, the CoolBoard floats freely on a ball which allows it to move and rotate in any direction.
Speedo commits to Nottingham
Global swimwear brand, Speedo, is reinforcing its long-term commitment to the East Midlands and safeguarding high quality jobs for the region's workers with the announcement of its intention to move its international headquarters to new premises at Nottingham_s premier business location.
Vickers appointments
Paul Naptin, former Director of Marketing at the camouflage pattern licensing firm Realtree Europe, has joined just weeks after fellow new recruit George Sinclair, with notable pedigree in the photographic and optics industry.
Slazenger rolls out ball bonanza
Lilywhites and Slazenger have teamed up to offer people the chance to win tickets for the Wimbledon 2010 men's final. The shop window of Lilywhites' Piccadilly Circus store was filled with tennis balls for the duration of this year's tournament, with people encouraged to guess how many balls were in the window. Entrants had to simply text their guess to 84880 for their chance to win.
Sports Direct profits fall
Despite an increase in sales, Sports Direct has announced a full year profit drop of over 90 per cent. For the year up to April 26, 2009, the company made a £10.7m profit, compared to £118.9m a year earlier.
Jansport join STAG
Jansport the Original Outdoor Gear Brand have joined STAG to promote their range through the 450 retailers in the group.
NISTEX returns as a landmark show
NISTEX made a welcome return as it took its place again as a star sports trade show firmament. The event, organized and run by INTERSPORT in association with SGB, was bound for success as it offered independent retailers the exclusive and unmatched opportunity to meet with the world's top brands, including adidas, Asics, Nike, Puma, Speedo, Umbro and Under Armour.
INTERSPORT show a success
INTERSPORT's recent Q1 show built on the group's recent re-energised spirit under general manager Barry Mellis. Most of the major brands attended, including of course Nike and adidas, alongside Puma, MBT, Field to Podium, Jakabel, New Balance, Mizuno, Shock Absorber, Matt Roberts and many more.
Aqua Sphere ad on Eurosport
Reinforcing its position as the fastest growing innovator in swimming, Aqua Sphere's debut TV campaign is broadcasting on Eurosport in July and August.
Timed to coincided with the 13th FINA World Championships Roma 2009, the campaign's 180 spots have the potential to reach 115 million homes across 59 European countries.
Linebreak's new associations
Linebreak have announced two key sponsorship deals with Glamorgan Cricket and Welsh Hockey.
Linebreak are one of the UK's leading suppliers of Compression and Temperature Regulation Base Layers and have been chosen by both Glamorgan Cricket and Welsh Hockey to support their athletes for the forthcoming seasons.
Aqua Sphere Expands Sales Team in Scotland
Currently promoting its Vista goggle on Eurosport via its first ever TV Ad Campaign, Aqua Sphere is continuing its systematic support to the swim and triathlon market by enhancing its UK sales team.
AQUA SPHERE INVESTS IN FIRST EVER TELEVISION CAMPAIGN
JULY DIARY REMINDER - Reinforcing its position as the fastest growing and most exciting innovator in swimming, Aqua Sphere's first TV campaign is scheduled to broadcast in July on Eurosport.
Timed to co-incided with the 13th FINA World Championships Roma 2009, the campaign's 180 spots have the potential to reach 115 million homes across 59 European countries from 18th July to 2nd August.
ICE Cool Thinking - with SKINS
This issue's ICE COOL THINKING with Skins sees Stuart Hale, team manager at Team Accelerate Adventure Racing making a judgement call as part of a support team during a big adventure race - a decision which was make or break on the day...
Premier Licensing secures Real Madrid license
Premier Licensing has teamed up with Real Madrid to launch a range of official Real Madrid golf accessories. As the number one supplier of licensed golf accessories in Europe, Premier Licensing is perfectly positioned to help The Galacticos take advantage of the growing participation and profile of golf in Europe.
Precision Training launches new catalogue, partners with Football League
Precision Training has recently launched its biggest-ever catalogue, a bumper 76-page edition which includes a full range of textiles, training aids and medical supplies.
Bike Expo News
BIKE EXPO offers a "don't' miss" highlight for young cycling sports fans: the SCOTT Junior Trophy powered by MILKA. On July 25th, up and coming cycling stars can test their mettle in this popular children's race which features five age groups from 4 to 14 years old. The event will be held on an attractive track in the outdoor exhibit area of the New Munich Trade Fair.
Slazenger S1 to sponsor World Netball Series
Slazenger S1 sports drinks has made its biggest sponsorship deal to date following its announcement of a sponsorship deal with The Co-operative World Netball Series. Slazenger S1 will be the official sports drink at the event in October.
Hilly Joins Bollin Group
The Bollin Group recently acquired a strategic majority shareholding in the Hilly Clothing Company. Stephen Cann, CEO of the Bollin Group said of the move: "The Hill Family were looking to exit the business, but also wanted to secure continuity of employment for all staff and employees. Having a number of brands based in Hyde, we can guarantee this key element of the deal.
New gel, plus talent spotting programme for ASSIST
ASSIST Creative Resources is launching a campaign to find the sporting talent of tomorrow. The aim of the campaign is to identify promising individuals in a number of endurance and specialist sports - and bring them together under the banner of teamASSIST.
New EU drinking straw bottle
EU-Bottle now offers a new drinking straw pulling spout for their range of sports bottles. This new spout has been developed in response to requests from the motor sports market where competitors need to drink whilst wearing a full face helmet. It should however also find applications in other sports such as downhill mountainbiking, BMX, American football, ice hockey, cricket etc where face protection is used.
INTERSPORT recruit as growth targeted
In line with this strategy INTERSPORT has announced two key appointments. Lindsay Anderson joins the company as a senior apparel selector reporting directly to Barry Mellis, General Manager. Her role will be to capitalise on the joint buying capabilities of the member stores as a way of increasing their profitability and overall competitiveness.
Molten launches new 'wet weather' ball
Ever the innovators, Molten has launched the FIFA-approved VG-5000AW. Specifically designed for UK wet weather conditions, the new football does not absorb water, thereby maintaining its weight and shape throughout the game.
NB hosts Parliamentary reception
On Wednesday 3rd June, New Balance, the global performance athletic brand, held a celebratory reception at the Houses of Parliament to mark their 28th year of manufacturing in the UK at the company's factory in Flimby, Cumbria. The event was attended by over 90 Ministers, MPs, and peers, together with the country's leading retailers.
Wilson (Amer Group) and Lee Sports Distributors agree terms with STAG
Stuart Preece of Wilson {Amer Group) commented on the agreement: "Joining STAG offers us the opportunity of developing our business with many independent retailers and we are very much looking forward to increasing our sales and distribution with STAG members."
ICE Cool Thinking - with SKINS
"When I decided to move on from New Balance last year, I hadn't fully considered what the next stop should be. I knew I didn't want to venture into another sales position with a sporting brand, but wasn't convinced of what the alternative might be.
Precision Training launches new catalogue
Precision Training have unveiled their biggest ever catalogue of sports apparel and specialist training aids for the 2009-10 season. At 76 pages, the new catalogue underlines the increasing range of equipment now being produced by the UK's market leader in the field.
Birmingham Runner scoops NB award
Midlands shop Birmingham Runner has been crowned as the overall winner of the New Balance NBX Elite dealer initiative for 2009. Apart from the accolade the guys from Birmingham Runner also receive a brand new New Balance Van.
X-Socks and X-Bionic launches new web site
The new X-Socks / X-Bionic website is now launched online, and it's a great hub of information and community for growing numbers of X-Sock and X-Bionic fans.
Aqua Sphere kicks off first-ever TV campaign
Aqua Sphere has become the official, exclusive swim sponsor of Eurosport for the 13th FINA World Championships Roma 2009, its first TV campaign. The high visibility of the campaign's 180 spots have the potential to reach 115 million homes across 59 European countries from 18th July to 2nd August and effectively convey the 'Long Lasting Comfort' values of Aqua Sphere's distinctive wide angle aquatic eyewear which can significantly enhance everyone's swim experience, whatever their fitness objectives.
Slazenger S1 launches drink sachets
Slazenger S1 has expanded its hypotonic sports drinks range with a new powdered format stick, available now. The new addition from leading hot and cold beverage supplier Aimia Foods will be available in 31g stick sachets in two flavours, Raspberry and Orange.
Wigan whizz kids
Lady Luck is shining on disabled children's charity Whizz-Kidz which has hit the jackpot and is sponsoring rugby league's Wigan Warriors for its match against the Catalan Dragons.
Football League names Macron as official kit supplier
The Football League has announced that sportswear brand Macron is to become the Official Kit Supplier of The Football League in a brand new two-year deal beginning next season.
Research project 'will produce high-tech clothes for ageing population'
Hi-tech clothing merging technology with textiles to improve quality of life for the active ageing population will be created in a ground-breaking research project launched at the University of Wales, Newport recently.
BETA and Pony Club team up on safety
A new Equipment Safety achievement badge, developed by the Pony Club in conjunction with the British Equestrian Trade Association (BETA), will encourage young riders to choose and use hats and body protectors correctly - and check their tack for safety.
HEAD repositions with 'Power of You'
HEAD has announced the launch of a brand repositioning effort designed to put an increased focus on individual athletes' personal interaction with the game of tennis. The new marketing campaign showcases the passion for the game of tennis with its claim "The Power of You".
Suunto announces dedicated tri collection
Suunto have added to their wonderful range of wrist-worn training partners with a new triathlon collection which ties in with the company's partnership with the International Triathlon Union.
STAG expands in Ireland
In recent weeks 12 new businesses in Ireland have joined The STAG Buying Group bringing the total of STAG members in Ireland to 36. Ward Robertson, Managing Director of STAG said: "The reaction to STAG from retailers in Ireland has been first class, the business reasons to join the group have been well received and many well established businesses have already joined."
ICE Cool Thinking - with SKINS
"When we launched in November '06 everything was pretty much stacked up against us.
Street Surfing partners City Surf campaign
Street Surfing UK is to become a major partner in a new campaign to take surfing-related sports to children across the UK.
Fremont shirt honoured by red dot
Thanks to its innovative design, the Fremont Charcoal Shirt was victorious in one of the most renowned and difficult international design competitions. Within the framework of the red dot award, in the category "product design 2009", the shirt was honoured with the quality seal "red dot" for design excellence by a first-class jury of experts. This award is only given to particularly creative, innovative and premium quality products.
An apology
As editor of SGB, I would like to apologise unreservedly to both Karakal and HEAD after our recent piece on Squash and Badminton. Product for each manufacturer appeared with the other manufacturer's words, which may have led to confusion among our readers. I also wish to emphasise that the error was not the writer Robin Barwick's, rather it was an error that happened during the layout process that was not picked up during proofreading.
New energy 'shot' launches
Hitting the UK this April, the cool new energy shot 'Target' zaps tiredness and gives drinkers the boost needed for long-lasting energy.
Molten renews multiple sponsorships
Ball manufacturer Molten has renewed its sponsorship of the Spartan South Midlands Football League, the Kent Football League and the GB International Men's Basketball teams.
Zoggs supports free swimming initiative
From April, 82% of English councils will offer free swimming for the over 60s and over 60% of councils will offer free swimming for under 16s. Leading swimming brand Zoggs has partnered with one of the UK's leading leisure operators, DC Leisure, to provide customised initiatives to support the two age groups. DC Leisure has 71 pools in the UK; 59 offer free swimming to over 60s and 45 offer free swimming to under 16s.
Lotus adds to 'Anatomy' range of books
Following on from the excellent 'Anatomy of Pilates' book launched recently, Lotus publishing has added The Anatomy of Stretching, and The Anatomy of Sports Injuries to their collection, SRP £16.99 and £14.99 respectively.
Salitas unveils Morpho Cryo-Matrix
A groundbreaking ice pack, which reduces pain and improves joint mobility among osteoarthritis patients and helps athletes recover quicker and more effectively from injury or surgery, has been launched by North Yorkshire healthcare innovations company Salitas.
British Triathlon Federation and 2XU announce five-year deal
The British Triathlon Federation has signed a five-year deal with elite triathlon clothing brand 2XU, who have become their Official Wetsuits Supplier. In addition to financial support, 2XU will provide wetsuits to the British Triathlon Federation Talent Pathway Squads, as well as offering discounted rates for British Triathlon Age Group team members.
Successful SMex for 09
The sporting industry came out in force this year to visit SMex, the specialist event for the sports merchandise industry at Wembley Stadium. Visitors from Premiership football clubs Arsenal, Chelsea, Liverpool, Newcastle and many overseas clubs joined ASDA, Llanelli Scarlets, London Wasps, Munster Rugby, and Warwickshire CCC to take advantage of the opportunity to source sports merchandise products from over 125 companies.
Crocs unveils new line: Prepair
Crocs, the leading moulded footwear brand, has launched the brand new Prepair collection, which is specifically designed to aid the recovery of foot and leg muscles following any sporting activity.
Uhlsport presents memorial shirt to Hillsborough families
To mark the 20th Anniversary of the Hillsborough Disaster, families of the victims were presented with a memorial AFC Liverpool Uhlsport shirt at the club's home game on April 7th.
Slazenger signs sponsorship deal with Scottish Hockey to 2011
Slazenger has signed a new agreement with Scottish Hockey, which will see them as an Official Sponsorship Partner until September 2011. The deal sees the brand supporting Junior Scottish players in their build up to the U18 Europeans and the U16 Four Nations Tournaments.
Irish retailers vote to join STAG
Emerald Alpine the longest established outdoor shop in Limerick, has joined fast-growing buying group STAG. Vincent McCarthy of Emerald Alpine says: "Quite simply the decision to join STAG is a no-brainer, the positive margin improvements are too good to ignore."
INTERSPORT
The Q4 show had a different layout to the Q3 show, which we attended in January. The floorplan was more open, but not as a result of feedback from members after the Q3 show, as General Manager Barry Mellis explained: "Every time we have a show, we're going to change the layout," he told SGB. "We want to surprise the members - they love it when it stays the same, but then they complain that it's not been changed! We want to keep things fresh for the members."
Linebreak teams up with Prostar
In an extremely positive move, Prostar is now distributing Linebreak's excellent compression base layers from their Wakefield base of operations. The non-exclusive deal kicks off with the launch of Prostar's new catalogue at the end of March, though customers can contact Prostar immediately about product if they wish.
OPRO becomes STAG supplier
OPRO have been manufacturing custom-fit mouthgaurds for over 10 years for the home nation's rugby teams as well as all the Guinness Premiership teams.
In memoriam: David Spensley, 1948 - 2009
The sports trade is mourning the loss of David Spensley who passed away on Saturday, March 7th after a short illness. David, who held senior sales and marketing posts with a number of sports brands, died peacefully at home, aged 60. David's career in the sports trade began at Brooks and continued at Gola, Umbro, Ligne 7, uhlsport and most recently Power Bar.
Rugby needs YOU!
Ultimate Rugby Sevens, the most comprehensive media channel for the game of Rugby Sevens, is spearheading the bid to get rugby into the 2016 Olympics for the first time since the 1924 Paris Games.
Aqua Sphere Official Swim Kit partner for Great Swim Series
Innovative swim brand Aqua Sphere has been chosen as the Official Swim Kit Partner to The Great Swim Series, a breakthrough series of outdoor swims which include The Great North Swim, the biggest open water mass participation swimming event in Britain. The inaugural event in 2008 proved so successful that event organiser Nova is extending the event over two days for 2009, providing up to 5000 swimmers with the chance to take part over the weekend of 12th and 13th September. Other Great Swims are being planned across the UK to create an exciting series.
Speedo announces record-breaking partnership
Speedo and British Swimming are teaming up for a partnership deal which will run until 2016; this follows their previous four-year relationship and marks the longest association British Swimming has had with a swimwear brand.
Allied Partners' has a busy 09
Despite the reports of doom and gloom in the High Street, Allied Partners have been extremely busy, with a series of shows and stockrooms throughout December, January and February.
Zoggs launches new and improved goggles
Zoggs has launched new and improved Predator and Phantom goggle families.
The Phantom family has been expanded and upgraded to offer the adult Phantom, new Junior Phantom (6-14yrs), Little Phantom (6yrs and under) and new Phantom Kids Mask (4-8yrs) with Curved Lens Technology, for improved all round vision and a natural option for the first time swimmer as a first step into wearing goggles.
Gatorade launches new flavour
Gatorade, the world's most researched sports drink, is to launch a new classic British flavour this April - Blackcurrant. Like all other Gatorade flavours in the UK, blackcurrant will be free from artificial colours, flavours, sweeteners and preservatives.
INTERSPORT Q4 2009 Show
The Buying Show for Q4 2009 will be held on Tuesday 24 and Wednesday 25 March and, once again, promises to be a lively and interactive meeting between Members and Suppliers. A drive to invite potential new Members proved successful, with representatives from independent stores from across the country booked to attend presentations on both days of the show.
NEWS SHORTS
The All England Open Badminton Championships 2009 are being held at the National Indoor Arena in Birmingham this week and Slazenger S1 sports drinks have been named as the official sports drink for the championships.
Why STAG?
There are unquestionable benefits to joining a buying group, but it's also true to say that it's not for every retailer. Careful consideration is vital when considering such a move, as Lesley Maynard, owner and manager of In Training, located in Haslemere, Surrey, discovered.
ispo appoints new UK team member
As part of the communications programme that global trade show ispo has been focussing on in the UK, the continued development of its customer service for exhibitors has been highlighted as a vital focal point. While ispo has a superb and highly efficient Munich-based team and online exhibitor area that reflects the success and ongoing growth of the global sports trade show, for UK customers having a fully dedicated and home-based exhibitor support service is essential. Consequently a UK based customer service specialist has joined the team as Exhibitor Service Manager, working alongside Communications Manager Lauren Fox who runs the UK and Ireland Information Centre.
ispo china winter 09 sets attendance record
The recent ispo China exhibition, held between February 19 and 21, attracted over 13,500 sports trade professionals, a 17 per cent rise on last year's figure. The event enjoyed a synergistic relationship with Alpitec China and offered a complete range of wintersports products, a fifth China Outdoor Retailing Conference, and the fourth Asia Pacific Snow Conference.
Skins launches ICE, appoints Global Brand Director
Skins has launched what they say is a world-first in sports clothing, a range of gradient compression tops and tights that also create a cooling sensation over the body and help enable clearer thinking when under pressure.
Reydon unveils 09 catalogue
Reydon Sports have unveiled their biggest ever catalogue for 2009 as they continue to push the boundaries in sports wholesale.
Carlton re-signs Robertson
Badminton brand Carlton has re-signed Nathan Robertson as a brand ambassador on a four-year contract until December 2012.
Aqua Sphere promotes Long Swim Series
This summer sees the launch of the Aqua Sphere Powered Long Swim Series, which coincides with the brand's Ironman Aqua Sphere powered tri wetsuits. The races will be over the Ironman distance of 3.8km in open water, so athletes can really test themselves. Anyone can take part, and the series runs from July to September in four locations.
New Balance names Peter Russell PCM for EMEA
NB has appointed Peter Russell Performance Category Manager for the EMEA region (Europe, Middle East and Africa). Russell has built up a broad spectrum of experience in the running industry where he has held a series of product-related positions with Asics, Mizuno, and Reebok.
Prostar reinforces commitment through Soccersixes
International sportswear brand Prostar has continued its commitment to grassroots football by announcing a strategic partnership with Soccersixes, the UK 's largest network of Football Association affiliated small-sided football leagues.
GCCC signs up Gray Nicolls
Gloucestershire County Cricket Club has announced Gray Nicolls will be their new kit suppliers from this season, with Tom Richardson, Chief Executive of GCCC and Richard Gray, of Gray Nicolls signing the contract recently [pictured].
Dunlop Squash signs Matthew
Dunlop has signed Nick Matthew to a four-year deal to endorse squash rackets, luggage, string, grips and balls. The 28-year-old currently ranks 12th in the Professional Squash Association (PSA) Men's World Rankings, and will be using the new Dunlop Aerogel 4D Evolution 120 racket, a signature series frame, available as part of the new 2009 Dunlop squash range.
El Salvador signs Mitre
Mitre has proudly unveiled its latest signing - the El Salvador international football team. The British sports brand now supply the Central America national football team with home and away kits, training, and bench wear until August 2010.
Kappa signs Calzaghe
Joe Calzaghe will fight at Madison Square Garden on the 8th November against American Roy Jones Jr. Kappa will be bringing Italian style to the ring with a range of products developed exclusively for Joe and his team.
