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Call for compulsory sports bras in school
Campaign launched to promote breast health and make sports bras compulsory in schools
Inov-8 gets CrossFit with new shoe
New shoe designed specifically to take advantage of CrossFit craze
SGB July E-zine is now live
The July issue of SGB Sports is available online now at www.sgb-sports.com/digital
Wigan Warriors win with Oxyfit
Oxygen-enriched canned air helps rugby league players improve training and recovery
Intersport Q1 2012 – shots from the floor
See exclusive photos from the first day of buying group Intersport’s Q1 2012 show here
Nike: ‘Global appetite for sports never stronger’
Futures orders up 15 per cent overall after Q4 and full-year growth
Polar launches new runner’s aid
RCX5 heart rate monitor offers ‘performance enhancing technology’ to help runners maximise their training
Kinetica launches new shakes
Irish sports supplement brand unveils ready-to-drink range; first since entering UK market at start of year
Yoga/Pilates: Freedom to move
A new piece of fitness equipment that claims to allow ‘unrestricted movement’ has been launched in the UK. David Pittman went along to try it out.
Well being: Toned in to the market
Following the worldwide success of its EasyTone trainers and clothing line, Reebok has developed two fun, exciting and challenging fitness equipment products to add to its toning family: the EasyTone Step and the TrainPod.
Kinetica unveils ad campaign
Sports supplement brand’s marketing campaign puts naked athletes at centre of product message
Virgin extends exergaming to 36 sites
Trixter Xdream interactive fitness bikes installed at 36 Virgin Active Health Clubs across the UK, as interest in 'exergaming' grows
Towel to keep pregnant women active
Maternity sportswear brand launches new towel designed to maintain pregnant women’s privacy
Seville to host Velo-City 2011
Spanish city to host international cycling planning conference series in 2011
Yoga: Mad for yoga
Louise Bennett of yoga brand Yoga-Mad, part of the T.L. Elliott & Co group, tells SGB Sports of the market for yoga, and what retailers can do to maximise their returns.
Maxinutrition signs 2012 hopeful
Sports nutrition supplement supplier Maxinutrition signs sponsorship deal with UK high jumper for Maxifuel and Maxitone brands
Pro backs Versapulley system
Versaclimber UK signs London Welsh Rugby Club fitness coach as European ambassador for Versapulley weightless exercise machines
BioLogic launches iPhone bike mount
BioLogic targets smartphone’s features to help get more people cycling
Big Bear Sports signs up X
Big Bear Sports signs deal to distribute X-Bionic and X-Socks into the cycling and winter sport markets
Spearmark predicts strong sales of new bottle
Combining freezer stick and water filtration technology predicted to boost sales of new water bottle
K-Swiss launches online workout
K-Swiss and celebrity fitness expert Deanne Berry join forces to launch free online workout
Sports recycling opens in Luton
Sports Traider opens in Luton to provide access to specialist equipment at affordable price
Polar targets women with white FT40
Polar launches new, white variant of its FT40 training computer with female consumers in mind
