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KooGa have signed a new sponsorship deal with the fly half legend and Saints Star Carlos Spencer.

As the McDavid order book continues to break records, the Sports Medical and Body Protection brand have begun 2006 with a targetted consumer marketing campaign for their HexPad range of products.

Two top executives have been promoted and two other individuals have been named to key positions as Under Armour (UARM) continue their growth.

JJB’s 439 outlets will be the exclusive retailer of Glasgow Rangers' merchandise in a newly signed official retail partnership.

In response to the recent MCC announcement regarding the brand’s graphite bats and their withdrawl from competition.

Sports & Leisure UK have announced that long standing member, The Sports Shop, Kingswinford are the group’s Member of the Year for Football.

PT Mitra Adiperkasa Tbk (MAP) have been appointed exclusive Lotto licensee for Indonesia until 31 December 2010.

As part of its ambitious five year repositioning strategy the Hi-Tec Group under the direction of CEO Martin Binnendijk has announced the formation of separate divisions for their two key brands Hi-Tec and Magnum.

All’s fair in love and war.

Recommended by medical professionals all over the world, Sorbothane insoles are proven to reduce fatigue and minimise impact on your body.

Tropicana, the UK’s favourite orange juice, has been named title sponsor of the British Tennis Tour for the next three years, creating the Tropicana British Tour.

Mick Dobson and Susan Parrish finally took full control of the future of Snugpak on the completion of their management buy out earlier this year.

Last month saw Craghoppers open six new in-store concessions giving the outdoor clothing brand representation in a total of 38 stores across the UK.

With only days to go before the 2006 British Army Expedition team head for the summit of Everest, sponsors Nilorn Calmon, has unveiled the event branding.

Asolo is really getting moving in the British market and has now made its first purpose designed British product – a full 4-season PowerMatic 500 hill walking boot.

As adventure and endurance events become ever more popular, we take a closer look this month at how becoming involved in these activities can help increase the profile of your store resulting in improved profit margins.

Entering its fourth season, Regatta continues to introduce great new footwear styles in a bid to becoming a leading force in the outdoor footwear market.