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OutDoor 09 looking good
There are many indications that the 16th edition of the leading international trade show for nature sports is on course for continued growth. Thanks to the expansion of the facilities, OutDoor 2009 (16-19 July) will have the honour of introducing a new foyer, conference rooms and additional press centre, and two new halls have been added to provide a total of 85,000 square meters of exhibition space. With over 600 exhibitors registered for the event (a 13 per cent increase) from 39 countries, OutDoor 2009 has reported a record demand compared to this time in 2008.
After a two-year break, global player adidas has returned to the event. "adidas intends to continue to position itself as an athletic and authentic brand in the outdoor segment. The trade show represents the next big step in our long-term plans. OutDoor is an ideal platform to present product innovations such as Terrex and, at the same time, engage in conversations with specialists," says Rolf Reinschmidt, Senior Vice President Global Outdoor. "It's good news for us that OutDoor is the largest trade show exhibition in the outdoor segment for adidas," says Messe Friedrichshafen CEO Klaus Wellmann.
Starting in mid-May, trade show visitors who travel to Friedrichshafen by train will have the option of booking discount tickets from German railways, Deutsche Bahn, via the new OutDoor online platform.
Additional information is available online at www.outdoor-show.com.
