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Skins launches ICE, appoints Global Brand Director
Skins has launched what they say is a world-first in sports clothing, a range of gradient compression tops and tights that also create a cooling sensation over the body and help enable clearer thinking when under pressure.
This is made possible by Skins' use of Microencapsulation Technology (MET) - which embeds thousands of tiny menthol microcapsules, invisible to the naked eye, into the garments. When these microcapsules are agitated by perspiration, friction, pressure or the wearer's body temperature rising, they release a cooling menthol substance which stimulates thermo receptors on the surface of the skin.
The menthol effect in ICE garments lasts for approximately ten washes, but every ICE garment also comes with a can of re-charge spray - giving a further 5-10 uses. Additional cans are available from Skins stockists.
RRPs/Stockists
Skins ICE - Mens & Womens. Longsleeve top - £69.99. Shortsleeve top - £64.99. Tights - £79.99. Half-tights - £54.99. Recharge cans - £TBC.
Stockists: www.skins.net or 01543 420550.
*Skins recently appointed Stefan Vollbach, formerly of HEAD, to the new role of Global Brand Director. Stefan is a former ski instructor and triathlete and a passionate enthusiast of alpine skiing, mountain biking, running, tennis and fitness.
